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HOW MIGHT WE? Describe the pain-point, need, opportunity, insight Theme: …………………………………………………… Given that …………………………………………………………………………..…….. (insight, need, emotional state) How Might We Help …………………………………………………………….…….(persona, target audience, user) Do / Be / Feel / Achieve …………………………………………………………….(immediate goal, job to be done) So they can ……………………………………………………………………………….(deeper, broader emotional goal) How might We Statement

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Page 1: HOW MIGHT WE? - Thinkingtoolkit.designthinking-socialup.eu/images/pdfs/...MIGHT_WE_CARDS_v1… · A0 Dimention_SocialUP_1.13_HOW_MIGHT_WE_CARDS_v1 Created Date: 7/6/2018 5:55:27 PM

HOW MIGHT WE?

Describe the pain-point, need, opportunity, insight

Theme: ……………………………………………………

Given that …………………………………………………………………………..…….. (insight, need, emotional state)

How Might We Help …………………………………………………………….…….(persona, target audience, user)

Do / Be / Feel / Achieve …………………………………………………………….(immediate goal, job to be done)

So they can ……………………………………………………………………………….(deeper, broader emotional goal)

How might We Statement

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