how millennials are changing social causes
DESCRIPTION
With more than 80 million Millennials in the United States, this generation is redefining how they get involved with organizations. The way that Millennials are connecting, getting involved, and giving to organizations is requiring nonprofits to adopt new approaches in order to build relationships with this dynamic generation. Join Care2 and Derrick Feldmann (co-author of the new book Cause for Change: The Why and How of Nonprofit Millennial Engagement) to discuss how Millennials are transforming philanthropy and engagement with social issues, pulling on new data from the Millennial Impact Project, a research initiative of more than 10,000 Millennials conducted by his agency Achieve with support from the Case Foundation. In this webinar you'll learn: -How Millennials connect with causes - using social media and different peer methods to engage as volunteers and donors -How Millennials participate in various service programming from micro-volunteering to leadership programming -Millennial giving habits and how to enhance solicitations for increased response. Presented by: -Derrick Feldmann of Achieve -Eric Rardin of Care2TRANSCRIPT
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How Millennials Are Changing Social Causes
Millennials and Causes
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Citizens use Care2 for:
Starting or signing petitions
Spreading news
Commenting on blogs
Donating $
Joining nonprofits
Nonprofits use Care2 for:
Recruiting Donors & Supporters
Traffic/Branding/Awareness
Advocacy
Building Facebook fan base
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presenters:
Derrick Feldmann@derrickfeldmannthemillennialimpact.comcauseforchangebook.com
Eric Rardin@care2team
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Being Present Without Being Present
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Affinity Does Not Mean Interest
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Feedback Is Faster Than Ever Before
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Giving Is Happening Without Institutions
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Why
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It’s Not About You Or Your Interests
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It’s About Them Using Your Organization as a CONDUIT to Affect Their Cause, Their Issue, Their Value
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Millennial Actions
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1. MicroMillennials participate at micro levels before moving to highly involved states of cause action.
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Like
Comment
Post
Call
Text
MeetSupportive Activism
Organizing Activism
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2.Peer Small Group
Millennials participate with peers/family in small groups.
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Paul Adams “Grouped”
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Creating Interest Among Peers Through
• Petition Signing • Content Approval – Liking
and Comments• Sign Up to Hear More Via Email, Text, Messages
Peer Organizing
Group Organizing
Lead Organizing Efforts and Outreach
• Young Professional Groups
• Junior Boards• Advisory Boards• Committees
Small GroupVolunteerin
gFundraising
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3. Action = Transparent Solutions
Millennials act when organizations are transparent agents of tangible solutions.
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USABILITY
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1. ToolsThe tools Millennials use should not be confused for the strategy to engage them.
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Common Millennial Communication Efforts
“We want Millennials involved – please like us.”
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Do You Like Me? (Check One)
Yes No Maybe
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2. RecipientMessage to become a recipient.
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“What Inspires Me In The Moment”
42%Watch the full presentation here: http://hub.am/1bATG56
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3. Followers vs. LeaderNot every Millennial is a influencer – but they have friends and followers.
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Connect to 2 Types of Millennials
Followers | LeadWatch the full presentation here: http://hub.am/1bATG56
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Why?
Because Millennials connect to actions and their friends’ actions.
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1. Micro ServiceCreate small, actionable challenges/ service opportunities for Millennials.
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2. Peer Small GroupCreate small (up to 5), peer group opportunities for one time, meaningful service.
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3. Formal Groups/RolesCreate group and event based opportunities for social, leadership, and educational purposes.
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1. Micro GiversCreate small, actionable opportunities for Millennials to support.
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2. Be TangibleCreate tangibility and don’t be afraid to create campaigns that are loss leaders.
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3. Peer InfluenceMillennials will respond to peers regardless of how creative your request.
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59%Watch the full presentation here: http://hub.am/1bATG56
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64% Raise Money For Event
Event Style Fundraising
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Millennial micro action, inspired by others, for the tangible benefit ofsomeone else. Derrick Feldmann@derrickfeldmann | [email protected] | TheMillennialImpact.comCauseforChangebook.com
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thank you! questions? contact us!
Derrick [email protected]@derrickfeldmann
Eric [email protected]@care2team
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