How Mobile CRM Will Reshape the CRM Industry

Trends for the future of mobile CRM and their implications for our industry

Bill Harrison

CEO and Founder, Epicom Corporation@epicomcorp

www.epicom.com

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Current Mobile Landscape

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Global Internet Device Sales

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Global Smartphone Penetration Forecast

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Smartphone Usage Upside

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Tablet Sales Forecast

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iPad vs. iPhone vs. iPod Shipments

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Technology Adoption

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% of Traffic From Mobile Devices

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50%Mobile

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Implications

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Mobile CRM

Is

The Future OfCRM

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Relative Device Sizes

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CRM Device Characteristics

Personal Computer Smartphone/Tablet

User Interface Web Browser Purpose Built Apps

Navigation Mouse Touchscreen

Information Entry Keyboard Keyboard/Audio/Video

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Predictions

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Facebook Timeline

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3,000 New Timeline Apps Launched in 2012*

January February0

500

1000

1500

2000

2500

*Source: Facebook. March 12,2012

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Angry Birds

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The Weather

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Corporate App Store

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Concluding Thoughts

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Who Will Dominate the Third Generation of CRM?

?Client-Server Web Based Mobile CRM

Questions and Feedback?

Bill HarrisonCEO & Founder, Epicom Corporationbill@epicom.com@epicomcorp

04/08/2023 ©2012 SugarCRM Inc. All rights reserved. 26

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