How mobile-ready are

corporate websites?

Nicola Thompson, Head of Standards Services, Magus

www.magus.co.uk

The market-leading SaaS solution for website

governance and compliance

How mobile-ready are companies today?

1. Results of our recent survey of FTSE100

corporate websites

2. Key technology challenges

3. How to ensure success

Why does mobile matter?

• Web visits to mobile sites forecast to

overtake desktop access by 2014

• Companies that optimise their sites for

mobile devices outperform those that don’t

by 80%

• Mobile accounts for 10% of all UK sales for

eBay

• In the US, content marketing across mobile

channels generated more than $39 billion

in revenue for businesses in 2011

For companies with the ability to get there early

and get it right the opportunities are huge.

Survey of FTSE100 corporate websites

IQ Corporate Website Rankingof FTSE100 companies

Extent and type of mobile support

Web governance & compliance platform

Quality of the sites detected

1. Most companies have yet to go mobile

80%

4%

16%Companies without mobile sites

Companies with dedicated mobile sites (full content)

Companies with dedicate mobile sites (selected content)

Only 20% FTSE 100 corporate sites have

mobile optimised content

2. Most mobile sites are invisible!

65%

Failure to use device detection

3. Most mobile sites are full of usability errors

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

% of pages failing mobile content standards

4. Many sites are using inappropriate technologies

0%

5%

10%

15%

20%

25%

30%

35%

% of pages using inappropriate technologies

4. Plus errors on desktop sites are here too!

0%

10%

20%

30%

40%

50%

60%

70%

% of mobile pages with general errors

FTSE100 mobile compliance ranking

Rank # Website Ave. errors / page Pages Errors

1 WPP Group (Mobile) 1.46 24 35

2 Imperial Tobacco Group (Mobile) 2.78 193 537

3 SABMiller (Mobile) 2.88 200 575

=4 BAE Systems (Mobile) 3.0 7 21

=4 Rolls-Royce Group (Mobile) 3.0 8 24

5 BT (Mobile) 3.01 200 601

6 Hammerson (Mobile) 3.44 109 375

7 Kingfisher (Mobile) 3.56 200 712

8 Land Securities Group (Mobile) 3.71 197 731

9 SSE (Mobile) 3.83 6 23

10 Tullow Oil (Mobile) 4.1 84 344

11 Vodafone Group (Mobile) 4.12 200 824

12 3i Group (Mobile) 4.19 27 113

13 Aviva (Mobile) 4.44 200 887

14 Investec (Mobile) 4.53 200 906

15 Shire (Mobile) 5.72 200 1144

16 British Land Co (Mobile) 5.87 121 710

17 Prudential (Mobile) ARM Holdings (Mobile)6.15

13 80

18 ARM Holdings (Mobile)7.13

200 1425

19 ICAP (Mobile) 10.58 12 127

Ave. 4.25 mobile optimisation errors / page

= over 21 usability issues / visit

Consumers rate mobile sites 66/100 compared

to 71/100 for desktop sites (ForeSee)

3 big hurdles

1.

Technology

2.

Content

3.

Expertise

Ensuring success

1. Create content with the mobile web in mind

2. Set mobile-specific standards

3. Monitor and measure

62% of companies planning to launch a mobile

site in 2012

Mobile monitoring

Questions?

Nicola Thompson, Head of Standards Services, Magus

www.magus.co.uk