how much sales can be increased by promoting through social media? online business forum, iasi,...

16

Upload: sara-global-ventures

Post on 30-Nov-2014

1.481 views

Category:

Entertainment & Humor


0 download

DESCRIPTION

How much sales can be increased by promoting through Social Media? Online Business Forum, Business Social Media, Iasi, 15th of June, 2010 The source of graphs is socialmediaexaminer.com.

TRANSCRIPT

Page 1: How much sales can be increased by promoting through Social Media?  Online Business Forum, Iasi, 15th of June, 2010
Page 2: How much sales can be increased by promoting through Social Media?  Online Business Forum, Iasi, 15th of June, 2010

www.adrianniculescu.com www.clubv3.com

Page 3: How much sales can be increased by promoting through Social Media?  Online Business Forum, Iasi, 15th of June, 2010

www.adrianniculescu.com www.clubv3.com

Back to basics: the community = the essence of Web2.0

Every new social media account is ... a blank page!

Page 4: How much sales can be increased by promoting through Social Media?  Online Business Forum, Iasi, 15th of June, 2010

www.adrianniculescu.com www.clubv3.com

The benefits of social media marketing

The number-one benefit of social media marketing is gaining the all-important eyeball.

Page 5: How much sales can be increased by promoting through Social Media?  Online Business Forum, Iasi, 15th of June, 2010

The commitment for social media marketing (hours/ week)

56% of marketers are using social media for 6 hours or more each weekand 30% for 11 or more hours weekly

Page 6: How much sales can be increased by promoting through Social Media?  Online Business Forum, Iasi, 15th of June, 2010

The experience factor

Beginners - 1 hour/ week, Advanced - 10 hours/week

Page 7: How much sales can be increased by promoting through Social Media?  Online Business Forum, Iasi, 15th of June, 2010

How business types vary the time commitment

16.7% of all businesses invest 10 hours per week in social media efforts

Page 8: How much sales can be increased by promoting through Social Media?  Online Business Forum, Iasi, 15th of June, 2010

The age factor

The median time for all groups (except the 60- to 69-year-olds) was 10 hours per week.

Page 9: How much sales can be increased by promoting through Social Media?  Online Business Forum, Iasi, 15th of June, 2010

Social media helped me to close business

73.8% of marketers who have been using social media for years

report it has helped them close business

Page 10: How much sales can be increased by promoting through Social Media?  Online Business Forum, Iasi, 15th of June, 2010

www.adrianniculescu.com www.clubv3.com

Generated exposure for my business

Even with a minimal time investment, the

vast majority of marketers (78% or higher)indicated their

social media effortsincreased exposure for their business.

Page 11: How much sales can be increased by promoting through Social Media?  Online Business Forum, Iasi, 15th of June, 2010

www.adrianniculescu.com www.clubv3.com

Resulted in new business partnerships

53.1% of peoplewho've only invested a

few months withsocial media marketing

report newpartnerships were gained

Page 12: How much sales can be increased by promoting through Social Media?  Online Business Forum, Iasi, 15th of June, 2010

www.adrianniculescu.com www.clubv3.com

Commonly used social media tools

Page 13: How much sales can be increased by promoting through Social Media?  Online Business Forum, Iasi, 15th of June, 2010

www.adrianniculescu.com www.clubv3.com

Social media outsourcing

The larger the organization, the more likely outsourcing is taking place. For example, 25.7% of large businesses and 25% of

mid-sized businesses are currentlyoutsourcing, compared to only 10.6% of sole proprietors.

Page 14: How much sales can be increased by promoting through Social Media?  Online Business Forum, Iasi, 15th of June, 2010

www.adrianniculescu.com www.clubv3.com

Case study

Page 15: How much sales can be increased by promoting through Social Media?  Online Business Forum, Iasi, 15th of June, 2010

www.adrianniculescu.com www.clubv3.com

Case study

Channels

FacebookTwitterYoutubeMySpaceBlogsTumblrPosterousLinkedin+Press releasesBanners

Page 16: How much sales can be increased by promoting through Social Media?  Online Business Forum, Iasi, 15th of June, 2010

www.adrianniculescu.com www.clubv3.com

Thank you!

Q & A

[email protected]

[email protected]

0040744777544

http://ro.linkedin.com/in/adrianniculescu

http://www.facebook.com/adrianniculescu