how much sales can be increased by promoting through social media? online business forum, iasi,...
DESCRIPTION
How much sales can be increased by promoting through Social Media? Online Business Forum, Business Social Media, Iasi, 15th of June, 2010 The source of graphs is socialmediaexaminer.com.TRANSCRIPT
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Back to basics: the community = the essence of Web2.0
Every new social media account is ... a blank page!
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The benefits of social media marketing
The number-one benefit of social media marketing is gaining the all-important eyeball.
The commitment for social media marketing (hours/ week)
56% of marketers are using social media for 6 hours or more each weekand 30% for 11 or more hours weekly
The experience factor
Beginners - 1 hour/ week, Advanced - 10 hours/week
How business types vary the time commitment
16.7% of all businesses invest 10 hours per week in social media efforts
The age factor
The median time for all groups (except the 60- to 69-year-olds) was 10 hours per week.
Social media helped me to close business
73.8% of marketers who have been using social media for years
report it has helped them close business
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Generated exposure for my business
Even with a minimal time investment, the
vast majority of marketers (78% or higher)indicated their
social media effortsincreased exposure for their business.
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Resulted in new business partnerships
53.1% of peoplewho've only invested a
few months withsocial media marketing
report newpartnerships were gained
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Commonly used social media tools
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Social media outsourcing
The larger the organization, the more likely outsourcing is taking place. For example, 25.7% of large businesses and 25% of
mid-sized businesses are currentlyoutsourcing, compared to only 10.6% of sole proprietors.
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Case study
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Case study
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