how much should i spend on a custom website?
DESCRIPTION
Learn how much you should be spending on a custom Web application for your growing business.TRANSCRIPT
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How much should I spend on a
CUSTOM WEBSITE for my
GROWING BUSINESS?
Kasim Aslam
Digital Ninja
Solutions 8
www.sol8.com
@kasimaslam
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Key Decision Maker
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Key Decision Maker Kasim
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Didn’t expect a straight answer did you?
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Well I’m full of surprises. Allow me to explain.
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If I wanted to, I could have been really annoying and
side stepped the good ol’ price question with
statements like…
every website is different
it depends on your specific needs
give me a call to discuss your scope and I’ll price it out for you
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While every website is different and your specific needs will
(sometimes substantially) alter the price of your website, why
can’t development firms provide you with a baseline
average?
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It is actually your fault.
That’s right, I said it.
At this stage in your business life cycle you’re looking for a
custom website and a custom website deserves a custom
quote.
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The Client who believes his or her needs to be
completely unique is going to avoid anything
that appears to be “out of the box” with extreme
prejudice.
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The long and tired process of a pre-development meeting in
order to “determine your specific needs” so your firm of
choice can build a “specification document” and provide
you with an “approximate cost and turnaround time” is
completely for your benefit.
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If you’re having a discussion with
someone who truly knows what
they’re doing they could more than
likely give you an accurate ballpark
estimate within a half hour.
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I’ve been building custom website and
software applications professionally for
nearly 7 years.
Is every website different?
Yes.
If custom websites were sold at Target, would 90%
of them be on the same shelf?
Yup.
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I realize this sounds a little fishy - the guy who
builds websites for a living telling you what to spend
on websites.
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It’s a lot like the diamond ring companies deciding
that an engagement ring should be three months’
salary.
I just really appreciate knowing they
have my best interests at heart.
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For a growing business looking to
build a custom web application
that is scalable, tailored to convert
users and well positioned to be an
intricate facet of the business’s
ongoing marketing I have found that
$10,000 tends to be the baseline
cost.
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Now, this does not mean you should
take $10k in cash and throw it at the
first semi-nerdy looking guy you find
sitting by himself at Starbucks. You can
spend ten grand and get a solid custom
website but you can also spend fifty
thousand and get hosed.
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You still need to perform your due
diligence and choose a firm that can be
trusted.
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I highly recommend having your website built
with open source technology.
For a great read on open source website development
written by one of the smartest people I know check out
Developers: The Modern Day Mechanic.
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Here’s what you should expect for your
$10,000…
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1. Pre-development Process
Time spent between you, your team and the project
manager discussing:
Your target
demographic
(buyer
persona)
Your primary
calls to
action (CTAs)
Your
required
functionality
Note: Functionality is the single largest perpetrator of scope increase. If you’re
looking to have a highly functional web application created then expect to spend
much more money.
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1. Pre-development Process
A sitemap and wireframe presented for your sign
off before mockup creation.
Both the sitemap and wireframe should be
tailored to suit your buyer personas, primary
CTAs and required functionality.
A functional scope of work that outlines, in detail,
exactly what your website will do and how it will
work.
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2. Development Requirements
A robust and scalable content management
system (CMS) that will allow you to control and
manage the day to day requirements of your
website including:
-Adding / Editing / Deleting pages and menu items
-Editing content (text / images / videos)
-Publishing blogs
-Managing subscriptions or any registered users
-*I highly recommend choosing an open source content
management system like Wordpress or Joomla
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2. Development Requirements
A quality assurance process that allows you to
test every major functional component of the
application prior to go live.
Page deployment that includes the placement
and formatting of content.
Standard / boiler plate functionality.
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3. What’s not included
Media and content creation will either be a
separate contract or should be something you
plan on providing.
Advanced functionality or functions that “haven’t
been done before”.
Changes or additions requested after the scope
is agreed upon.
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Thank you! Kasim Aslam
Digital Ninja
Solutions 8
www.sol8.com
@kasimaslam
Solutions 8 Blog