how new media enables a new breed of global microbusiness
DESCRIPTION
New Media enables self-employed individuals or microbusinesses to be self-sufficient through new revenue models and a global client pool.Presented at The New Media Asia Conference on 11-12 May 2011 by David Wang.TRANSCRIPT
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Global Microbusiness
How New Mediaenables a new breed of
David Wang @ TNMA2011
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Hi! I’m David
@blogjunkieFollow me!
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small microI run a
business
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✔ HappyLow overhead
Makes Money
$$$
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New Media enables my business
✔ Work from home✔ 2 meetings a month✔ Watch my son grow
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I could workfrom here
(probably)
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How New Media enables Global Microbusinesses
1. Emergence of Global Microbusinesses
2. New media revenue models
3. Examples of Global Microbusinesses
4. Impact on career market & big businesses
5. Impact on the Future of Work
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mi•cro busi•ness1. micro businesses -‐ businesses employing
less than 5 people, including non-‐employing businesses – abs.gov.au
2. A microenterprise is defined as an enterprise which employs fewer than 10 persons and whose annual turnover and/or annual balance sheet total does not exceed EUR 2 million – europa.eu
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Reach of tradiRonal microbusiness
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Reach of global microbusiness
Reach of tradiRonal microbusiness
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Microbusinesses are becoming an accepted and popular optionh?p://www.flickr.com/photos/moe-‐photography/4717615140/
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The global recession has made people reevaluate their career and life goals.
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Gen-Y live on-demand lives
Not in their DNA to pay their dues and climb up the ladder
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Increased sophistication in personal goals and desires
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Motivational Drives
1) Biological needs
2) External Rewards & Punishment
3) Intrinsic Reward & Self-actualization
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• Top 10 reader favourite on Amazon (2007)
• Inspired the ‘lifestyle design’ movement against money rich, Rme poor lifestyle
• Helped people realize that there were other opRons for ‘work’
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Individuals are turning to self-employment because regular jobs don't satisfy higher motivators e.g. sense of purpose
via @blogjunkie #tnma
Takeaway:
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How New Media enables global
microbusinesses
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New media passes on the ideas above
Career goals
PurposeFamily
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Real-time face-to-face
communications
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Amplifies your social
interactions
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Effective word of mouth marketing
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Ease of selling Digital Goods
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Sell a downloadable productwww.digital-‐photography-‐school.com/color
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How to: Sell a downloadable product
1. Create your PDF / audio / video product
2. Sign up for an online shopping cart -‐ e-‐Junkie.com, 1ShoppingCart.com
3. Upload your products to your website or shopping cart
4. Promote your product with a sales page through social media.
EsQmated cost: from USD5/month
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Sell seminars, lessons and accesswww.authorityrules.com
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How to: Sell seminars, lessons & access
1. Create your e-‐learning website with WordPress + aMember
2. Create and upload seminar lessons and content to e-‐learning site
3. Add a forum for seminar instructor’s Q&A and interacRon
4. Link to payment processor e.g. PayPal, Google Checkout
5. Promote your seminar on your blog & instructors’ blogs (helps if you are CopyBlogger.com -‐ traffic & authority)
EsQmated cost: USD1000
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How to: Sell memberships / premium content
1. Grow your 1000 true fans with your blog / YouTube channel
2. Create your membership website with WordPress + Wishlist / DigitalAccessPass
3. Organize content and privileges according to membership level
4. Charge subscriber credit cards monthly with PayPal, Authorize.net, etc
5. ConRnue producing high-‐quality content
EsQmated cost: from USD100/month
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Sell ideas and exper6sewww.humanbusinessworks.com/blog-‐topics
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How to: Sell ideas via email
1. Grow a rockstar reputaRon in your niche like Chris Brogan
2. Give away tons of ideas for free on your blog
3. Sign up with leierly for subscripRon email newsleiers & set a monthly price for subscribers
4. Promote your premium newsleier with social media
EsQmated cost: from USD5/month
letterly
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Sell exclusivity or ‘cool’subscribetoit.com – details on h?p://tcrn.ch/lMbOwy
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How to: Sell exclusivity or ‘cool’
Please visith?p://Give.DW.my/money
for a live demo
Uses PayPal recurring payments
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New Media enables microbusinesses to be self-sufficient through new revenue models and a global client poolvia @blogjunkie #tnma
Takeaway:
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h?p://www.flickr.com/photos/kevinsteele/1507196484/
Microbusinesses at work
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Shane Pearlman
California, USAShane & Peter Inc
www.shaneandpeter.com
Freelance EvangelistDistributed Workforce Expert
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Shane & Peter Inc• 3 owners + distributed freelance workforce across states and countries
• Web and UX development, WordPress plugins and development
• Clients include eBay, SAP, Holiday Inn
• Manage and communicate with distributed teams with social media
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Jonathan & Lea
WoodwardCurrently UKKineQva
www.kineQva.com
Web publishingWeb and idenQty branding
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Kinetiva• Publishes websites, newsleiers, videos and zines for
aspiring microbusinesses
• LocaRon independent lifestyle – even with a baby daughter!
• Grown their reputaRon through social media -‐ featured in BBC, The Guardian, China Trends, etc
• Uses social media to promote their services (ShineAndGlue.com) and publicaRons (LocaRonIndependent.com)
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Andrea J. LeeAlberta, Canada
Thought Partners InternaQonalwealthythoughtleader.com
Business & life coachEntrepreneurial events
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Thought Partners Intl.• Started delivering business and self-‐help coaching online in 2001
• Thought Partners Intl. is a 1-‐person company with an outsourced workforce.
• Andrea will be live streaming her upcoming conference to a worldwide audience
• Promote and market her services and events through social media & strategic blog interviews
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The impact of New Media on the
Future of Work
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The playing field is wider than everh?p://www.flickr.com/photos/mexicanwave/505499148/
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You’ve got to be street smart
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Work is not a place anymore
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Companies will face challenges
to motivate & retain employees (and contractors)
Not gonna cut it
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Access to larger and skilled workforce
h?p://www.flickr.com/photos/ma?eo_dudek/471085297/
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Where to find microbusiness contractors
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Big businesses need to adjust to work with highly-skilled and web-savvy independent microbusinessesvia @blogjunkie #tnma
Takeaway:
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• New media has helped the realizaRon that self-‐employment is feasible
• New media enables microbusinesses to thrive in a globalized marketplace
• Big companies need to adapt and take advantage of smaller, more agile microbusinesses
Time to button it up
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“You've achieved success in your field when you don't
know whether what you're doing is work or play.”
– Warren Bea4y