how newspapers can thrive in digital world

Publisher SolutionsConnecting communities, families and newsrooms

Deseret Digital Media1

Chris Jones | Director of Content Syndication & Distribution

@chrisjonesdigi

solutions.deseretdigital.com

2

KEEP CALM

THINK

DIFFERENTLY

AND

3

• What is our job to be done?

• How can we be the

best in the world?


4 solutions.deseretdigital.com

5

P

I

C

A

erspectivensight

ontext

nalysis


Jobs to be done


1. The Family

2. Financial Responsibility

3. Excellence in Education

4. Values in the Media

5. Faith in the Community

6. Care for the poor

Audience needs

7

Laundry tips for the

undomesticated manby Rob JenkinsLike most guys, I learned to do laundry in

college. Each week, I had to address the

age-old question, "Do I wash clothes, or just

buy new underwear?" At that time it cost

about $2.50 to do two loads of laundry,

whereas a three-pack of briefs went for $2.79

at the local Wal-Mart.

Clearly a no brainer. After five years (give or

take), I left school with a bachelor's degree,

$153.75 in library fines and 248 pairs of

shorts.

Occasionally, though, I did have to wash

clothes,


8

Why my husband never

sleeps on the couch and

other marriage advice to

ignoreby Amy Peterson

Offering wedding advice to new brides and

grooms is common. Family and friends are

excited to see people they love start a new

life, and more experienced couples want to

help make the relationship successful.

Thankfully, you don't have to follow all the

advice you get. In fact,

47,167 page views | 6,780 shares


9

10 things a man should

never say to his

pregnant wifeby Dave Specht

Pregnancy is a difficult time for a woman. It can

also be a stressful time in one's marriage. Here

are 10 things that a man should never say to his

wife when she is pregnant.

1. "Man I slept good last night!"

Women do not want to hear this. Pregnancy is

an uncomfortable time for a woman. Sleep is

scarce

205,697 page views | 9,781 shares


10

The father factor: What happens when dad is

nowhere to be found?| Lois M. Collins and Marjorie Cortez

Editor’s note: This is the first article in a four-part series, written in partnership with TheAtlantic.com,

examining

FAMILY


US Populat ion

56%Data-driven content strategy


Source: DMC Research Panel, Cathy Chamberlain

1. The Family

2. Financial Responsibility

3. Excellence in Education

4. Values in the Media

5. Faith in the Community

6. Care for the poor

solutions.deseretdigital.com12 solutions.deseretdigital.com

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American idols: When a

nation falls in love with itself


14

American idols: When a nation

falls in love with itself

National strategy

DDM Bootcamp

Speaking engagements

Webinars

Innovation Wire

Syndication


15

Why I’m sorry for judging a convenience store clerkJason Wright, Deseret News

There was just something about her.

The woman behind the Handy Mart

counter had worried eyes and a tired

smile. I suspected the reason her smile

was exhausted had nothing to do with

using it all the time. It was just tired of

lying.

It was 6:40 a.m. in the quiet

convenience store and I’d just dropped

off my daughter

Results20K+ page views | 3500+ social shares


Comments


This is one of those stories many of us can relate to. Good read, great message!

I needed this article today…I have been much too impatient with the cashiers at Walmart. It’simportant to remember they are people not just employees.

Totally awesome article. Thanks for sharing.

Outstanding article! We need more like this.

17

Great TV, film teachers for back to

schoolBy DYLAN CANNON

for OK.COM

With the end of

summer, students

of all ages are heading back to school.

Hopefully all of these students will have

good teachers who get the most out of

their students.

With this in mind, here are four inspiring

TV and movie teachers.

ResultsAveraging 2,000+ page views per article

(Warner Bros. Pictures)


http://OK.COM


Analytics

19

Analytics


Analytics


Analytics


“Mobile will lead this year’s rise in total media ad spending in the US,

and advertisers will spend 83.0% more on tablets and smartphones than they

did in 2013—an increase of $8.04 billion. By the end of this year, mobile will

represent nearly 10% of all media ad spending, surpassing newspapers,

magazines and radio for the first time to become the third-largest individual

advertising venue, only trailing TV and desktops/laptops.”

“The surge in mobile advertising is chiefly attributable to the fact that consumers

are spending more and more time with their tablets and smartphones.

According to eMarketer’s latest estimates, US adults will spend an average of 2

hours 51 minutes per day with mobile devices this year. In 2013, daily time

spent on mobile devices and on desktops and laptops was equal, totaling 2 hours 19

minutes, but this year, time with desktops and laptops will drop slightly to 2 hours 12

minutes, while mobile time will increase significantly.”

(source: eMarketer, 07.02.14)

83%

advertisers

will spend

more

3hrsalmost

Analytics



•13.7K views•2:11 read time

•250 shares

•3X CTR v ROS

Native Advertising (on average)

Analytics


Assign someone to

drive content

innovation right away

Digital innovation requires

different organization, thinking

Deseret Digital Media25 solutions.deseretdigital.com

Think Differently

Target specific audience

& relentlessly deliver

new value in content &

native advertising

Focus on living rooms,

not newsrooms

Audience First

Be the best where you

can. Find partners who

are best in areas you

aren’t

Relevance, then reach, then

revenue

Best in World

First stepsChris Jones | Director of Content Syndication & Distribution

@chrisjonesdigi

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