how non-connected mobile subscribers use their devices
TRANSCRIPT
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How Non-Connected Mobile Subscribers Use their
Devices
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Mobile Devices are no longer used as conventional
devices used for communication…
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Mobile devices offer more utility than just mere calling…
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…and data usage.
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With the availability of mobile internet, mobile devices
offer a plethora of applications…
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India has witnessed a phenomenal growth in Internet
usage – both broadband and mobile Internet..
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But not all devices have access to the Internet. Though,
these devices are likely internet compatible.
To understand the implications of this, let us take
a look at the Indian telecom market…
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A Snapshot of the Indian Telecom Market
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Non-connected mobile subscribers use their devices in a
variety of ways for a multitude of reasons including…
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To subscribe to VAS services – such as caller
tunes, caller ring-back tones, etc.
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To tune in to radio stations
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Basic computing, utilities such as
time, alarm, etc.
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To listen to music
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As well as to receive SMS alerts
Users set SMS notification preferences for a variety of
categories such as Astrology, sports, etc.
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Users set SMS notification preferences for a variety of
categories such as Astrology, sports, etc.
SMS Notification Preferences – Across Categories
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