how nonprofits can maximize social media
DESCRIPTION
Amani Channel's presentation from the 2009 State Humanities Council meeting in Atlanta, Georgia.http://www.visualeyemedia.comTRANSCRIPT
Social Media &NonProfits
Social Media &NonProfits
State Humanities CouncilState Humanities Council
Prepared by Amani Channel
introduction
Broadcast Journalist
Video Producer
Social Media Practitioner
Content Manager for Public Broadcasting Atlanta “Lens on Atlanta”
Social media
Collaborative Communication
Create Online Conversations
Enhance Brand Presence
How do we Participate?
Forums/Message Boards
Blogs
Wikis
Social Networks (Twitter, Facebook, Ning)
benefits
Build Relationships
Transparency
Media Relations/PR
Good Will
Fundraising
Cost Effective
What is your strategy?
Determine Objectives & Goals
Identify Audience & Key Influencers
Develop Approach to Engage
Measure Results
goals
Increase Website Interactivity
Convert Web Visitors to Donors
Diversify Funding Streams
Improve SEO
PR/Marketing
Audiencekey influencers
Research
Identify Communities
Identify Key Influencers
Engage
Build Relationships
Create Conversations
Amplify Word of Mouth
Measure Results
Page Impressions, Visits, Unique Visitors
Time Spent
Emails opened, click throughs
Number of Mentions
Higher Search Results
Conversion
S.M.A.R.T. GOALS
Specific
Measurable
Achievable
Realistic
Time-Based
Trends
Facebook Groups/Fan Pages
LinkedIn Profiles/Groups /Questions & Answers
Web 3.0 - Semantic Web Intelligent Search, Open Applications (www.twine.com)
Future Trends
Social media is ever evolving.Content must be optimized to reach your audience.Technology must change with the market.
Resources
Commit to strategy.
Time commitment is dependent on your strategy.
Must be an active participant.
Summary
Social media is an extension of traditional communication.
You must participate in social media to understand and benefit.
Have fun and experiment!
Resources
www.masternewmedia.com
www.mashable.com
www.technorati.com (use the blog search feature)
Get started!
Create a blog (personal, or organizational)
Start a flickr account (share photos of events)
Use Youtube.com to share videos
Join www.delicious.com (social bookmarking)
Create a facebook group for your organization.
Questions/Comments?
Thank you!
Special Thanks to Sherry Heyl
Contact: Amani Channel
www.visualeyemedia.com www.myurbanreport.com
(404) 213-2121
twitter @visualeyemedia, @urbanreporter