how not to let advertising ruin your life
DESCRIPTION
Evan Russack, vp/executive director of digital at CP+B, will share the tools that demystify the industry, agencies and the people within them so you can do your best work.TRANSCRIPT
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Don’t let advertising ruin your life.
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You’re not operating on anyone.
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You work at a big name, storied agency. Get over it.
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You work at a small shop and think you’re not important.
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Everyone is just like you.
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We're trained to think clients don't know what a good idea is.
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NOW THAT YOU KNOW HOW THE INDUSTRY WORKS, HERE’S HOW TO SUCCEED IN ADVERTISING.
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Be curious.
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Be confident, not cocky.
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Always listen and ask why.
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Be collaborative.
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Focus on what you can control.
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Have a clear vision for what you want to accomplish.
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Always be honest.
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Be a pro.
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Thank You.