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Rapid emergence and adoption of new technologies has improved the relationship between customers andbusinesses immensely. Both parties have become increasingly tech savvy as customized and interactive tools stir up a digital revolution. Impact of technology on business strategy continues to rise as businesses seek various competitive advantages. One such advantage is an enhanced customer experience, which powered by interactive online portals is fast becoming a cornerstone of a progressive business strategy in a number of industries.

Importance of Customer ExperienceHistorically, the focus of Telecom industry has been towards providing quality voice and data solutions.However, the rise in technological innovations and a smarter customer base has raised the flag for an enhanced satisfaction and experience. Thus, businesses today aspire a greater customer experience since it offers themnumerous opportunities to improve and augment their own businesses.

Significance of Online PortalsOnline portals can help in improving customer experience and efficiency for businesses in several ways. Some of these are discussed below:

• Online customer portals can help your business in centralizing information. This will helps you in finding the necessary tools to resolve needs.

• Visibility of expenses is a critical requirement for businesses. Online customer portals can assist your business by providing immediate and greater visibility of expenses by of fering billing services. This allows better control over communication spend. • As companies grow, so do their needs and requirements. Online customer portals can support your company in its growth by allowing you to upgrade existing lines as well as choosing valued added services for the employees.

mobilink.com.pk/business

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• Businesses can submit feedback and requests for enhancement in the service. This will allow your business an uninterrupted access to support services and resolve problems at runtime.

mobilink.com.pk/business

Mobilink Business understands the needs of Enterprises better than any-body else. Therefore, Mobilink Business has launched a dedicated online customer care portal which caters to the exclusive need of businesses. Using this portal, designated representatives from companies can order and track Mobilink Business services anytime – anywhere, over the Internet.