how plan b marketing made mary a star
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Even the best marketing plans hit snags. Do you have a Plan B contingency plan?TRANSCRIPT
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Mary was so excited
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She landed a new job as Marketing Director
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On her very first project
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the you-know-what hit the fan
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Her presenter for the sales conference had an accident
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The presentation flash drive
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The presentation flash drive
went with him to the hospital
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There was no time to retrieve it
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What could Mary do?
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Mary’s heart beat faster
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Mary’s heart beat faster
She took a deep breath
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Mary knew it was time for Plan B
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She downloaded the presentation
FROM THE COMPANY’S
CLOUD BACKUP
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and pulled out her notes
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She knew the presentation as well as he did
Mary had helped the presenter
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Mary put on her game face
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and took another
deep breath
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Mary stepped onstage and shared her story
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A funny thing happened on the way
to the conference
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The audience loved it
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Mary’s boss loved it
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Sales soared
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People shared Mary’s story
Sales soared
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What could have been tragic
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Instead was a
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The moral of the story?
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Always have a Plan B contingency
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P.S. The presenter recovered
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He was glad Mary had his back
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you made it to the end
Congratulations!
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Photo Credits: BigStockPhoto.com
This is Part 10 Check out the entire series
Follow the 10-Part Marketing Plan at
SimplyStatedBusiness.com
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Cathy Miller, Business Writer
Business site: www.SimplyStatedBusiness.com