Pono & Salesforce Samira Kamangar, Director of Marketing, PonoMusic sami@ponomusic.com @samiraKam

Pono & Salesforce •  Neil Young, CEO & Founder, Pono

•  High-resolution Music Ecosystem

•  Social Music Store/Community

•  Customer Experience

•  Q & A

Music is all about how it makes you feel when you hear it. It is

why we listen to the musicians we love — because of the way they

make us feel. Neil Young – Founder & CEO

Community Cloud & Pono •  Our customers:

•  Grassroots Movement •  Third most successful Kickstarter in history

•  Raised $6.2 M in 30 days •  18K passionate supporters •  Carry the momentum to our community

Community Cloud & Pono •  Our community is the cornerstone of our business:

•  Are not traditional, they are supporters of a movement •  Personalized  1:1  rela/onships  are  key •  Continuous Engagement •  They are active in the community 24 hours •  We get to know them intimately •  The  community  is  the  engine  of  the  Pono  movement  to  save  music  

The  community  is  the  engine  of  the  Pono  •  Our community is the cornerstone of our business

A Social Music Store on the

Community Cloud Love  Neil!  

My  Favorite!  

I  want  gapless  playback  

Pono Community

Over 45K Members

Pono Music Ecosystem

Music Catalog PonoPlayer

1 2 3

Over 2 Million Tracks

Why Community Cloud?    

Several reasons such as: •  Productivity •  Reliability •  Performance and •  Scalability  

PonoPlayer

Single Database (360 view of our customers)

Community Posts Order History Marketing Cloud

Service   Marke/ng  Community  

Marketing Cloud

Remerchandise  our  en/re  Music  Store  •  New  releases  and  new  sales  •  Email  Campaigns    

Marke/ng  Cloud  Advantages  •  Ease  of  use  •  Visual  design  •  Targeted  lists  •  Scheduling  the  email  •  Repor/ng  

Journey Builder

Keys  to  our  business:  •  Leverage  real-­‐/me  

customer  data  and  behaviors    

•  Deliver  the  right  message,  at  the  right  /me,  via  the  right  channel  

*  Email  Campaigns  *   *  *  

*  

1 2 3

From email to shopping cart

Marketing Cloud PonoMusic Store Community Conversa/ons  around  Album   User  Profile  Design  &  build  emails  

We wanted a Social Music Store

1 We wanted a Social Music Store

2 We wanted a Social Music Store

3

We wanted a Social Music Store

The Power of Salesforce

Power of Salesforce platform & the Community Cloud

Enabling a Start-up business to thrive

Growth in our Community

Marketing to Pono Community & Customers

Personalized, 1:1 relationship with customers

360 view &

Reporting

Q&A

Join Us For Dreamforce 2015 September 15-18, 2015 | San Francisco, CA

salesforce.com/dreamforce