how project managers can influence their stakeholders’ perceptions
DESCRIPTION
http://ow.ly/BFAHr #PMInfluence In this hour-long webinar, Global Knowledge instructor and PMP-certified project management expert Daniel Stober will look beyond the triple constraint model and focus on the true essence of project success: stakeholder satisfaction. Many project managers (PMs) fall into the familiar habit of managing based on the constraints of time, cost and scope. While all of these are important, managing them effectively doesn't guarantee project success if the PM fails to conduct proper stakeholder management. To manage stakeholders effectively, the PM has to set expectations. Once expectations are set, the PM must influence the perception of project performance with the stakeholder. Tune in as Dan explores methods you can use to accomplish that goal. ABOUT THE AUTHOR Dan Stober is a PMP-certified project manager with more than ten years of experience managing projects. His experience includes managing projects for the U.S. government in the United States, Middle East and Europe.TRANSCRIPT
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How Project Managers
Can Influence Their Stakeholders’
Perceptions
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© 2014 Global Knowledge Training LLC. All rights reserved. 04/12/2023 Page 2
Daniel [email protected]
Principal consultant for project management and business analysis at Project First, Inc.
PMP certified15+ years of experience managing projectsManaged projects in the U.S., Middle East, and
EuropeProject management and business analysis
instructor for Global Knowledge
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Webinar Outline
Analyze the Enterprise Know Your Stakeholders Understand Their Position in the Organization
Understand Your Stakeholders’ Key Success Priorities Time Cost Scope Quality
Understand Stakeholder Risk Tolerances/Appetites Risk-Averse Stakeholders Aggressive Risk Takers
Setting the Bar In/Out of Scope Items Change Control
Communicate for Success Understand Their Expectations Tailored Approach to Information Management
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Stakeholders
Anyone who has an interest in a project, either in favor of it or against it
Everyone who is affected by (or can affect) a project
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Stakeholder Communities
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Key Stakeholders
Those stakeholders who must be satisfied by project outcomes in order for the project to be successful
Planning revolves around the fulfillment of their expectations
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Role of Stakeholder Analysis
Identifies the stakeholders Ranks them by importance Pinpoints their priorities and expectations
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Stakeholder Importance
Impact = Significance of active participationIf stakeholders have high impact scores, it means
that their participation is critical to project outcomes. Influence = Ability to affect organizational priorities
If stakeholders have high influence scores, it means that their cooperation and political support are necessary for project success.
Importance = Product of impact and influence
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Stakeholder Importance Ranking
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Stakeholder Priorities Ranking
Measures the significance a stakeholder attaches to four fundamental success criteria:TimeCostScopeQuality
The stakeholder’s priorities are each assigned a ranking from 1 (the highest priority) to 4 (the lowest priority)
Each success criteria must be given a different ranking; there can be no ties.
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Stakeholder Priority Scoring System
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Stakeholder Register
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Stakeholder Management
Communications, communications, communications
Stakeholder analysis leads to communication planning
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Information Flow
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Input from Stakeholders
Decision pointsPlanning milestones
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Regular communications that keep stakeholders informed and involved
Stakeholder Management Cycle
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Stakeholder Unaware Resistant Neutral Supportive Leading
Fred Jackson C D
Bill Mauk C D
George Wall C D
Stakeholder Engagement Matrix
C = Current engagement levelD = Desired engagement level
• Unaware of project/potential impacts• Resistant to change, but aware of project• Neutral, neither resistant nor supportive• Supportive of change and aware of project• Leading, actively engaged in ensuring
project success
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Risk Terminology
Risk appetite: Amount of risk an organization, project, or individual is willing to accept in seeking a reward
Risk tolerance: Amount of risk an organization, project, or individual will put up with
Risk threshold: The relative point along the continuum of uncertainty and impact that represents the shift from acceptable to unacceptable.
At some point, the potential impact of an uncertain event may make a risk too great.
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Why is the Charter Important?
Gives the project manager authority
Formally recognizes the project States project goals and
objectives Lists in scope and out of scope
items or features Commits the organization’s
resources to the project Is signed by the sponsor
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Identify a Change Control System
Receive change request form
Enter request in change log
Analyze need/ benefit of change
PM: Analyze impact of change
CCB: Accept change?
Update change log
(decline)
Process complete
Integrate change into project
management plan
Update(change log)
Yes
No
Notify requestor
Notify requestor
Implement change
Update project documents
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Stakeholders and Requirements
For projects A stakeholder is anyone who has a vested interest in the project or product.
For requirements elicitation There is specific interest in any stakeholder who can provide requirements directly or knows where to get the requirements.
From requirements elicitationProject managers can begin to understand what exact features or functions stakeholders expect the project to deliver.
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Stakeholder Communication Planning
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Communications Management Plan
Stakeholder communication requirements
Information to be communicated (format, content, level of detail, etc.)
Reason for communication
Time frame and frequency
Person responsible for communication
Person responsible for authorizing communication
Who the receivers will be
Includes:
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Communications Management Plan (cont.)
Methods/technology
Escalation process
Methods of updating
Glossary of common terms
Flow chart
Constraints
Guidelines for project status/team meetings, emails, and e-meetings
Includes:
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Learn More
Recommended Global Knowledge Courses
Project Management Fundamentals Business Analysis Essentials Managing Competing Stakeholder
Priorities Program Management
Request an On-Site Delivery We can tailor our courses to meet
your needs We can deliver them in a private
setting
Visit Our Knowledge Center Assessments Blog Case Studies Demos Lab Topologies Special Reports Twitter Videos Webinars White Papers
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Questions?
Daniel Stober
http://www.globalknowledge.com/#business_training
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Thank You for Attending
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