How Red Bull Manages Its Street Team/Brand

Ambassador Program

Overview

Regional Marketing Manager

Field Marketing Manager

Wings Team Student Brand Manager

Massive Collegiate Network

Red Bull U

• Community/Forum• Share knowledge and successes• Database of SBMs

Objectives

Objectives: Seed Product

• Local Events• Bars & Venues• Student Organizations

Objectives: “Small Fires”

• Basically, publicity stunts:– Pop-up Vending Machine– Air Drop– Move-In– Flowers– Band on the Run

Objectives: Events

• Knoxfest• ATO Virgin Party• Red Bull Bar Master

Objectives: Support Global Marketing Initiatives

• Art of Can• Flugtag• Air Race

Contact

Alan@CrewFire.com

Helpful Tools:

Amplify Your Voice on Twitter and Facebook

Brand Ambassador and Street Team Management

www.CrewFire.com

www.SimpleCrew.com