how redbus used social recruiting to get talent aboard

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How redBus used Social Recruiting to get talent aboard And close to doubled their followers in 1 year

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Page 1: How redBus used social recruiting to get talent aboard

How redBus used Social Recruiting to get

talent aboard And close to doubled their followers in 1 year

Page 2: How redBus used social recruiting to get talent aboard

This is the story

of India’s largest

online bus

ticketing website.

Page 3: How redBus used social recruiting to get talent aboard

1800+ Largest

network

of

bus

operators 80,000 ticket bookings

a day through

various channels

as of Dec’15

Over

67,000+ live routes

across India Over

Top 50

Global

innovators

by Fast

Company

an American

business

publication

Global

Mobile

Innovation

in Travel

for the year 2014

from Eye For

Travel

Mobile

App

won the

ibibo Group which is an

integral part of

the Naspers

Group

Part of

the

Page 4: How redBus used social recruiting to get talent aboard

As a fast growing company, they used

social to accelerate their journey

Page 6: How redBus used social recruiting to get talent aboard

1.5

years

ago

The team wanted

to recruit talent

with an

entrepreneurial

streak:

Talent who had

started companies,

created products,

and were willing to

act like owners and

get things done.

Especially senior

product

managers in the

IT/ITES space.

The next wave of

growth would

come with people

who had an

entrepreneurial

mindset

Page 7: How redBus used social recruiting to get talent aboard

“It is my belief that our people at redBus are our only source of

long term competitive advantage. We are continuously on the

lookout for better ways to retain, engage and inspire our

employees, while simultaneously projecting redBus and the

employee proposition to potential recruits.”

Prakash Sangam

CEO, redBus

Page 8: How redBus used social recruiting to get talent aboard

But how does a brand navigate the social

recruiting journey?

redBus decided to start with building a brand for talent with

the LinkedIn Career Page at the heart of all conversations.

Page 9: How redBus used social recruiting to get talent aboard

Company

logo

‘Follow’ button

to build a pipeline

of candidates

interested in the

company

Header with a

picture of

employees

Employee

Value

Proposition

Employee

connects

Jobs at

redBus

Video featuring

employees, to

showcase what

it’s like to work

at redBus

Employee

testimonials

Page 10: How redBus used social recruiting to get talent aboard

“Social Recruiting has made a difference in our sourcing strategy in two

ways. One – it has allowed us to expand our talent pools by tapping into

the professional networks of our employees for referrals. Two – It has

provided us with a low-cost and non-intrusive way to keep people

informed about developments and opportunities at redBus. This ensures

that in future, when we engage with them for an opportunity, redBus will

be top-of-mind as an employer of choice.”

Prakash Sangam

CEO, redBus

Page 11: How redBus used social recruiting to get talent aboard

With the Career Page

setup, the team started

active engagement in

May 2015

Page 12: How redBus used social recruiting to get talent aboard

"Our objective is to become an employer of choice. Solutions from

LinkedIn Talent Solutions have helped increase our follower base and

thereby attract good talent. We have increased our activity on LinkedIn in

terms of updates, testimonials etc. to attract qualified prospects who are

passionate about being part of an organization that

encourages innovation in work and thought.”

Page 13: How redBus used social recruiting to get talent aboard

Updates

on job

openings

Activities

and

initiatives

Work culture:

redBus

employees

dancing to

‘Becoz we’re

Happy’.

The brand

experimented

with various

updates to see

what worked

best and drove

results.

Page 14: How redBus used social recruiting to get talent aboard

Their social maneuvers took them

from cruise control to acceleration in

one year

Page 15: How redBus used social recruiting to get talent aboard

The Talent Brand Index shot up on the

back of engagement

21.2% 20.8% 20.4% 20.7%

22.7%

24.5%

27.0%

DEC 31 2014 JAN 31 2015 MAR 31 2015 MAY 31 2015 JUL 31 2015 SEP 30 2015 NOV 30 2015

Active

En

ga

ge

me

nt

Talent Brand Index (TBI) measures the strength of your talent brand by comparing

reach and engagement calculated from billions of professional interactions taking

place on LinkedIn. This includes the number of people familiar with you as an

employer, and the number who proactively show an interest in your brand

Page 16: How redBus used social recruiting to get talent aboard

The talent branding journey in

numbers

Page 17: How redBus used social recruiting to get talent aboard

17

There was a

steep incline in

the follower

base

94% increase

in follower

base from

10,092 to

19,574

The desired segment

of candidates was

attracted.

41% of

follower base

consist of senior

management

professionals

53% of

follower base

comprises

tech/software

professionals

Time period Oct 2014-Oct 2015

Page 18: How redBus used social recruiting to get talent aboard

The desired

segment was

engaged

46% of

Career Page

visitors are

from senior

management

The career page

also helped

increase the

overall page

views of redBus.

94% incremental

page views

189% (556-1607)

Targeted approach

and sustained

community building

helped increase

monthly job

applications by

Time period Oct 2014-Oct 2015

Page 19: How redBus used social recruiting to get talent aboard

Founded in 2003, LinkedIn connects the world’s

professionals to make them more productive and

successful. With over 400 million members in more than

200 countries and territories worldwide, including

executives from every Fortune 500 company, LinkedIn is

the world’s largest professional network.

offers a full range of solutions to help organizations in various

stages of growth recruit relevant talent, build their brand, and

grow their business.

If you're curious about social recruiting, join us in

discovering the possibilities.

CONTACT US