how rocket internet, brazil can monetize fifa 2014 & rio olymics 2016
DESCRIPTION
Brazil is expecting a lot more tourists in the next few years thanks to the attraction of two major sporting events, the FIFA World Cup 2014 and Rio Olympics 2016. This creates a number of opportunities for Rocket Internet to capitalize on the large influx of tourists in that time duration. Here are a few ideas as to how the Sub-brands of Rocket Internet Brazil, including Easy Taxi, Hellofood, Kanui, Dafiti, ClickBus and Wimdu can capitalize on this opportunity!TRANSCRIPT
Are you ready for the FIFA 2014 and RIO Olympics 2016?
BRAZIL, HERE WE COME!
EPHLUX INSIGHTS03 July 2014
ROCKET INTERNET
BRAZIL
2
FIFA 2014
3.7 million people are expected to
travel throughout
Brazil during the 2014 FIFA
World Cup
Average tourist will
spend approximately $2,488 during their stay in
Brazil
Influx of visitors is estimated
to add roughly $3.03 billion to Brazil’s economy
What is ROCKET INTERNET doing to augment the tourists’ experience?
RIO OLYMPICS 2016
Today, Rio is able to house
52,000 tourists; the
expected number for
Olympics is 1 million
Foreign tourists are expected to
spend $5.785 billion in Brazil
For every $1 invested, $3.26 is
expected to be generated
What is ROCKET INTERNET doing to augment the tourists’ experience?
ARE YOU READY TO HOST THE MINIONS?
A TRAVEL-PARTNER MOBILE APP
THE BIG IDEA
Rocket Internet as “One stop solution for all travel needs”
Create an app interface that connects all sub-brands of RI, Brazil* Whether the tourists are looking for accommodation, food or transport, it would direct them to the relevant application
Advertise this at all airports, subway stations & bus stops* Place QR codes that direct the users to this master-app
ROCKET IN YOUR POCKETA
DV
ERTIS
EM
EN
T*
OPPORTUNITIES
Categorize cuisines “Country-Wise” on home-page
Promise to deliver – anywhere, anytime (even if the customer is at the corner of a street)Use Geo-Tagging to trace the exact location of the customer (integrate that feature in the mobile app)
Recommend restaurants nearby, for dine-in, using location-based push notifications
• Rio Metro has two underground lines and plans are in place to extend one of these by 14km, adding six more subway stations
• The system will be able to carry 230,000 passengers per day and is expected to be completed by December 2015
• Extensive bus and train improvements are also under way
OPPORTUNITIES
Use Geo-Tagging to List users by location
Give the tourists a platform to “share a cab” (to the stadium, to the museum or for city tour)
Listing of Rent-a-cycle service, in collaboration with BikeRio
OPPORTUNITIES
List users by nationalities
Mention where people of the user’s nationality are residing
List live-screening locations such as: Rio’s Copacabana Beach
Introduce a section of “free accommodation” listings – like the concept of Couchsurfing
OPPORTUNITIES
Even during FIFA world cup, the website does not list Football Jerseys
Make “official football kits” of all participating countries available on Kanui
List “local souvenirs” on Dafiti which the tourists may want to take-back-home
CRM Solution – Track the customer’s sales pattern (using a single user profile, on both e-retail websites) and offer Loyalty Program based offers & discounts
They no longer have to own and maintain the additional servers to support peak loads at FIFA & RIO periods. Instead, through cloud technologies, they can simply sign up for more capacity on an as-needed basis.
What else can Rocket Internet do?
“WOW” THE TOURISTS!
TRAVEL JOURNAL APP
• Log events – offline travel blogging
• Log places they visit
• Log their activitiesCreate a
travel journal
• Allow sharing with online peers
• Virtually travel with your friends
Social media integration
• See what other tourists are doing
• Discover, through their experiences
Follow others’ journals
PERSONAL TRANSLATOR
Problem• Huge language barrier • Difficulty
communicating Solution
An app that translates English to Portugal &
vice versa (when spoken into)
TRAVEL-BUDDY APP
An app that helps you find travel-partners
Where users create a basic profile to meet other users with similar interests
Provide an opportunity for like-minded tourists to socialize (from on-line to off-line)
You an Argentinian fan? Lets meet up at the BAR!
15
GET IN TOUCH
Rida ZubairiIdea Engineer
www.ephluxinsights.com
Umair KhanDirector Application
Babar KhanChief Marketing Officer [email protected]
Here’s 1% of the idea. For rest of the plan, feel free to contact: