how should a company set prices initially?
TRANSCRIPT
Selecting The Pricing Objective
4. MAXIMUM MARKET SKIMMING5. PRODUCT – QUALITY LEADERSHIP
6. OTHER OBJECTIVES
Estimating Costs
TYPE OF COSTS AND LEVEL OF PRODUCTION
ACCULMULATED PRODUCTION TARGET COSTING
Estimating Costs
Selecting a Pricing Method
6 Methods
Markup Pricing
Target- Return Pricing
Perceived- Value
Pricing
Value Pricing
Going- Rate
Pricing
Auction- Type
Pricing