how should channels be designed ? chapter-14

HOW SHOULD CHANNELS BE DESIGNED ? CHAPTER : 14

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HOW SHOULD CHANNELS BE

DESIGNED

CHAPTER : 14

DESIGNING Aspects……

Page 3: How should channels be designed ? Chapter-14

Analyzing Customer Needs and Wants

Marketers must remember:Different customers have different needs

during the purchase process

Page 4: How should channels be designed ? Chapter-14

Establishing Objectives and Constraints

What should be the Service Output level & associated cost

and support level

Page 5: How should channels be designed ? Chapter-14

Identifying Major Channel Alternatives

Each channel has unique Strengths

& Weaknesses

Page 6: How should channels be designed ? Chapter-14

Evaluating Major channel Alternatives

TELEMARKETING INTERNET RETAIL STORES

Page 7: How should channels be designed ? Chapter-14

Page 8: How should channels be designed ? Chapter-14

DISCLAIMER

Created by

Khushi Sahu,

IIT BHU,during an internship by

Prof. Sameer Mathur, IIM Lucknow.

www.IIMinternship.com

http://www.iiminternship.com/

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