how showrooming is changing the way dealers sell cars

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How Showrooming is Changing the Way Dealers Sell Cars

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Page 1: How Showrooming is Changing the Way Dealers Sell Cars

How Showrooming

is Changing the Way

Dealers Sell Cars

Page 2: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

What is the AutoHook Suite of Solutions?

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What we deliver:

We’re not a lead provider, we’re a Show Provider

• Identify leads who have the highest intent to buy• Drive these leads into your showroom• Get show rates of up to double the national average

Avg. Show Rate Avg. Close Rate Avg. Cost per Sale

Deliver traffic where it matters – to your showroom

Page 3: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

HookLogic AutoHook Suite

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Web2Show Lead2Show

Converts traffic from your website into more showroom visitors. Prospects that visit your site are invited to choose a free gift, redeemable by visiting your showroom.

Maximizes your 3rd party leads using immediate scoring via data partners such as Polk and Dataium to identify and immediately the highest intent to buy customers.

Partners:

Page 4: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

All-New Overlay Design with higher conversion opportunity

Streamlined form-fill on Mobile

Geo-targeting on mobile gives dealers a “showrooming” solution

Industry-Leading Responsive Technology

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Page 5: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

Co-Founder of AutoHook Solutions

Industry Speaker

Former CMO of MileOne

Director of Sales for Autobase

Dealership Sales, MGT, & GM

Presenter: David Metter, President, Automotive

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Page 6: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

How Showrooming is Changing the Way Dealers Sell Cars

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Page 7: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

…but that would be

inferring that you

are all a bunch of

dummies..

Showrooming for Dummies…

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Page 8: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

Advanced Showrooming Strategies

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Page 9: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

30 Minutes of Showrooming Stats…

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….with no executable answers

Page 10: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

Showrooming…

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….explained to a

bunch of smart

executioners by a

dummy!

Page 11: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

What is Showrooming?

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Show-room-ing

• Verb

1. The practice of browsing goods at a

store then buying them online.

Page 12: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

The new normal..

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Page 13: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

A big box retailer’s worst nightmare..

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Page 14: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

A big box retailer’s worst nightmare..

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..a storefront at

your fingertips 24

hours a day.

Page 15: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

Showrooming is a Very Real Problem for Car Dealerships Too..

Showrooming in a Car Dealership

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63% use their smartphones while at a dealership lot

Page 16: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

What’s the

number

going to look

like in 2014?

Car Shoppers on Mobile

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Page 17: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

If you see a

customer on their

mobile phone,

they are probably

going to another

dealership.

Car Shoppers on Mobile

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Page 18: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

1 of every 4 are looking at your competition

Car Shoppers on Mobile

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Over 1 of every 5 are looking at your competitors inventory

Page 19: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

So What Are You Going To Do About It?

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Option A: What if We Do Nothing?

Page 20: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

So What Are You Going To Do About It?

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Option A: What if We Do Nothing?

Pro: Con:

..more budget for balloons ..market share ‘leaves’ you

Page 21: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

So What Are You Going To Do About It?

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Option B:

Seize

The Day!

Page 22: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

Step 1: Think Execution

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Make sure that you are ‘Responsive’ or can ‘Adapt’.

Page 23: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

Step 2: Think Execution

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Mobile Chat & Texting is a Natural Fit

Page 24: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

Step 3: Think Execution

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Geo-Fenced Mobile Advertising

Page 25: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

Step 4: Think Execution

Give the customer a reason to get out of his seat..

..and into

your seat.

Page 26: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

Mobile “Showrooming” Conversion Opportunity

Page 27: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

Mobile “Showrooming” Conversion Opportunity

Customer pulls up

your dealership

site while sitting at

competitor

dealership.

Step 1: Step 2:

Customer

receives Test

Drive Coupon via

text

Step 3:

Showroom

Visit Customer

Data Matches

Attribution

Reporting.

Step 4:

Customer sees

Test Drive Offer

Customer

redeems offer

in your

dealership.

Offer pushes

customer out of

competitor

dealership

30 second

redemption

process

Page 28: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

Ready?

Are you ready to be a “showrooming” execution artist?

Page 29: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

Inspect What You Expect

Back It Up

With

Attribution Data

Page 30: How Showrooming is Changing the Way Dealers Sell Cars

Copyright 2014 – HookLogic Inc.

Award Winning Solutions

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