how small changes big
DESCRIPTION
TRANSCRIPT
How small..
..changes big
hippies are the..
..best business men
two ways..
..of working
wrong focus..
..oh nein!
time changes..
..and so does perception
Local maxima
Metrics-Driven Design SXSWThe grass is always greener on other mountainsides.
Imagine that your design is a mountain...
Saturday, March 12, 2011
Existing design
Metrics-Driven Design SXSWThe grass is always greener on other mountainsides.
Imagine that your design is a mountain...
Saturday, March 12, 2011
Existing design
now
Metrics-Driven Design SXSWThe grass is always greener on other mountainsides.
Imagine that your design is a mountain...
Saturday, March 12, 2011
Existing design
now
Optimized (local maxima)
Metrics-Driven Design SXSWThe grass is always greener on other mountainsides.
Imagine that your design is a mountain...
Saturday, March 12, 2011
Existing design
now
Optimized (local maxima)
Potential improvement
Metrics-Driven Design SXSWThe grass is always greener on other mountainsides.
Imagine that your design is a mountain...
Saturday, March 12, 2011
Existing design
now
Optimized (local maxima)
Goal
Better design
Metrics-Driven Design SXSWThe grass is always greener on other mountainsides.
Imagine that your design is a mountain...
Saturday, March 12, 2011
Existing design
now
Optimized (local maxima)
Potential improvement
Goal
Better design
the importance of...
..testing in the context
1% 2% 0,9%
..but also!
the importance of...
..copy
21,2%
38,8%
+83%
the importance of...
..structure & clarity
+11,2%
+19,9%
the importance of...
..icons & copy
World Class HostingSafe, Secure and Reliable Hosting
Lightning Fast HostingYou won’t find faster servers
Hosting You Can TrustSafe, Secure and Reliable Hosting
Hosting You Can Trust Safe, Secure and Reliable Hosting (Colored “You” and “Trust”
1
2
3
4
1 2 3 4
+204%
the importance of...
...images
The magic glasses...
all together now!
Finito!
• http://www.markmawson.com/
• http://diythemes.com/thesis/increase-conversions-split-testing/
• http://blog.hawkhost.com/2010/02/21/multivariate-testing-a-real-life-example/
• http://www.getelastic.com/test-size-color/
• http://bokardo.com/
• http://usableworld.com.au/
• http://www.telegraph.co.uk
• http://bestathomeworkouts.com/
• http://www.suggestsoft.com/soft/clock-desktop-com/balloon-clock-screensaver/
• http://davidsson-neppelberg.se/1234/magkansla
• http://www.veryangrytoad.com/funny-photos-of-evolution-in-every-things/
Images taken from: