how small charities can use the web to punch above their weight
DESCRIPTION
The web is still an untapped oportunity for many small charities-this presentation gives some tips and a case study to show how you can make the most of the amazing power of the Internet. It was given both at the FSI Forum and the #techforgood conferences in October/November 2010.TRANSCRIPT
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How small charities can use the web to punch above their weightJonathan WaddinghamProduct ManagerJustGiving
FSI Annual Forum 2010
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www.flickr.com/photos/netmonkey/3945996213/
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www.flickr.com/photos/michael-wincott/3632284971/
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Wouldn’t it be great if you could...
Send a message directly to every one of your supporters
Build a community for free
Share videos of what you’re doing with the money you raise
Share images of the fundraising events you organise
Get your message sent around the world in an instant
Enable people to read your latest news when they want, how they want
Show your supporters exactly where you do your work
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Can we use the internet to punch above our weight?
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How do you punch above your weight?
1. Focus on how you tell your story
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www.flickr.com/photos/umjanedoan/496707576/
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Storytelling tips
It’s not about you – it’s about what you do
Make your story inclusive – involve your supporters.
Get your beneficiaries to talk on your behalf
Be authentic (this is the easy bit)
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How do you punch above your weight?
1. Focus on how you tell your story
2. Plan your resources sensibly
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You can stretch yourselves
www.flickr.com/photos/leshoward/1174941747
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But don’t stretch too far
www.flickr.com/photos/blam4c/2672382482
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How do you punch above your weight?
1. Focus on how you tell your story
2. Plan your resources sensibly
3. Don’t try and be everywhere or do everything
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How do you punch above your weight?
1. Focus on how you tell your story
2. Plan your resources sensibly
3. You don’t have to be everywhere or do everything
4. Be nimble
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This is a big charity
www.flickr.com/photos/lance_mountain/372789099
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This is you
www.flickr.com/photos/michelcoumans/4846818433
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The comparison is favourable
www.flickr.com/photos/lance_mountain/372789099
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Social media and online fundraising
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Social network users are older than you think...
(Source: pingdom.com)
37
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46%Facebook 2%
JustGiving referral traffic
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An extraordinary Facebook stat
74%
Sources: Office for National Statistics and checkfacebook.com
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http://icanhaz.com/connectJG
Facebook Connect and JustGiving
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Facebook Connect and JustGiving
Percentage of sponsors share their donation with Facebook Connect20%
For every person who shares a link using Facebook Connect, one person comes back to JustGiving1:1
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Facebook app
http://apps.facebook.com/justgivingapp
27k
723k
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Ways of asking vs ways of donating on JustGiving
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Guide to social media fundraising
http://bit.ly/SMguide
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And finally... a story
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There was a video
http://youtu.be/wzxwUIE7wDQ
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There was an email
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There was a fundraising page
www.justgiving.com/Save-Joeys-Life
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Then I heard this on Facebook
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Then the thanks started rolling in...
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What we covered
A few tips to punch above your weight
How the Childs i Foundation gets it right
The internet enables you to do amazing things
Why social media is important to online fundraising
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Watch this and be inspired
http://just.ly/childsi
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Jonathan Waddingham
@jon_bedford
http://blog.justgiving.com
slideshare.net/jwaddingham
http://bit.ly/JWblog
Search LinkedIn
Carry on the conversation...