how smartphones are driving revenue for the arts
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WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
How Smartphones are Driving Revenue for the Arts: !
Are You Ready?"
Frank Sette"Vice President, Sales"
Vendini, Inc."[email protected]"
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WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Who Am I?
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WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC. WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
• 10 years in the business, founded in SF, CA.
Who is Vendini?
*!*!*!* *!
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WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC. WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Marketing Strategies to Fill the House
Wednesday, May 23, 2012
8:30 AM – 11:30 AM
Soho House New York
RSVP to join us: http://bit.ly/nyseminar
New York City Seminar
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WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC. WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Who is Vendini?
• 10 years in the business
• Many customers, 402 new venues in 2011
• Venues from 100 seats to 80,000 seats
• A New Member Joins Vendini Every 4 Hours
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!!!!
Is Mobile Important? !It is, simply for the
power to !Connect with your!
Patrons"
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History (c. 1951)
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History
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Future
“About 65% of the U.S. population
will have a smartphone and/or tablet
in 2015” - In-Stat
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WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Mobile is Growing Fast
• iPhones
• 84M in 2011
• 107M in 2012 (about 200 a minute)
• iPads
• 69M in 2012
• 149M in 2015!
• Apple only sells 15M Macs per year"
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DEC 2010" DEC 2011"
iPhone" 5.06%" 9.22%"
Android" 2.12%" 5.55%"
iPad" 2.18%" 5.26%"
Blackberry" 0.41%" 0.27%"
iPod" 0.32%" 0.34%"
10.09%" 20.64%"
Vendini’s Mobile Ticket Sales
2X!GROWTH!!
Percent of People Buying Tickets on Mobile"* Statistics derived from Vendini servers"
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WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Mobile at!Your Organization"
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WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Benefits of Mobile
• Run from anywhere."
• Generate reports."
• Edit event information."
• Process orders."
• Validate tickets for!entry."
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Tablets"
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WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
iPad vs Android
• iPad"
• runs iOS...a sort of mobilized!Mac OS only provided !by Apple!"
• Android"
• led by Google. Several !companies have created !a version of it."
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Tablets
• Special software is!required."
• Check with your!ticketing provider."
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HP"
• Runs Windows."
• Much slower than PC."
• Short battery life."
Windows Tablet Examples
ViewSonic"
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Tablets • Pros"
• Easy to carry."
• Easy to set up/configure."
• Wireless."
• No Mouse/Keyboard needed."
• Long battery life."
• Cheaper."
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Tablets
• Cons"
• Theft"
• Easy to steal."
• Desirable."
• Special Software Required."
• Security."
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Gadgets"
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WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Credit Card Processing
• Intuit Go Payment !(http://payments.intuit.com/)"
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Credit Card Processing
• Square (http://www.squareup.com)"
• Great for low volume."
• Easy to get started. "
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Access Control
• Linea (http://ipclineapro.com/)"
• Scanner and credit card!reader all in one."
• iPod Touch and iPhone 4."
• Validate Tickets."
• Upsell at the door. "
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• Scanning Tickets!at the Door"
Access Control Example
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Cheaper Solution
• Use your iPhone, iPod touch, or Android to validate tickets."
• WiFi connection or 3G." BEEP!"
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WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Mobile for !Your Patrons"
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Your Website
• Mobilize Your Website!A) Make a separate version of your site that works with mobile. !B) Design your site with mobile in mind. "
• Don’t use Adobe Flash. HTML 5 is okay."
• Make it simple (think Fisher Price)."
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WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
DudaMobile
• http://www.dudamobile.com"
• Automatically converts!your website to a mobile !version."
• Cheap."
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WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Mobify
• http://mobify.com/"
• Higher end solution."
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Buying on Mobile
• Example of Ticket!Purchase"
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WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Email Marketing • Don’t forget about email!"
• Email on mobile is huge."
• Each campaign can!generate $$$."
• Nothing special needed !for mobile."
• Keep emails succinct."
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WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
Where are you?
• Update your organization’s!information in Google, !Bing, Mapquest, etc."
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Foursquare
• Make sure you’re on!Foursquare."
• Allows your Patrons!to ‘check in’."
• Offer your Mayor!something special."
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Facebook + Twitter
• Offer incentives for!last minute buyers."
• Don’t post too often."
• It’s not about YOU."
• Make it relevant and fun."
• Dedicate time. "
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• Respond to patrons reviews "
• Track the number of people !viewing "
• Personalize your listing"
• Short story of how you !got started"
• Photos"
Yelp
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Groupon
• Your cut is 25% !of face value."
• You don’t get !any Patron info."
• Mostly deal seekers, !but allows you to fill the !house and sell more !concessions."
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Quick Response (QR) Code
• What is this thing?"
• How can it help me?"
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QR Codes
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Where do I get a QR Reader?
• Most QR code readers are FREE."
• Your patrons have !this already."
• Check the AppStore or!Android Market."
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QR Codes for Buying Tickets Scan the Code"
(uses phone’s camera)"Buy Tickets"
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Make your own !QR Codes"
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How do I make a QR Code?
• http://qrcode.kaywa.com/"
• Free."
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How do I make a QR Code?
• Free."
• Requires Greater Technical Skill."
• http://code.google.com/apis/chart/infographics/docs/qr_codes.html"
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QR Code Ideas
• Link to:"
• Buy tickets or season tickets."
• Make a donation."
• Information about the show."
• Video previews."
• Directions to your venue."
• Allows you to track what works!"
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Shazam
• Allow audio to interact with your patrons "
• TV, Radio"
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Shazam
• TV becomes interactive!and measurable!"
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By 2015 at least 50% of ticket sales will be from a mobile device."
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WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.
How Smartphones are Driving Revenue for the Arts: !
Are You Ready?"
Frank Sette"Vice President, Sales"
Vendini, Inc."[email protected]"