how social media affects your business
Post on 13-Sep-2014
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How Social Media Affects Your Business in positive and possibly negative waysTRANSCRIPT
s-go.netthirdpartyblogs.com
Blogging, Facebook & Twitter
How Can Social Media Impact My Business?
What is Social Media?
A category of sites that is based on user
participation and user-generated content.
Social Networking sites like LinkedIn or
Social bookmarking sites like Del.icio.us
Social news sites like Digg or Reddit
What is Social Media?
Micro blogging - Twitter
Video and photo sharing like YouTube and
Flickr, Podcasts
Blogging websites in general
What is Social Media For?
Conversations and Interactions
Building Affinity & Gaining Authority
Sharing, Learning & Networking
Customer Service
What is Social Media For?
Building Customer Communities
Customer Generated Content
Promotion & Website Traffic
Increasing Revenue Opportunities
What is Twitter For?
Real Time Micro-Blogging – 140 characters
Learning & Sharing
Building Supplier/Partner/Customer Networks
Promoting Blog Posts (Yours & Others)
Real Time News Stream - Discover Trends
Twitter For Real
Powerful Search
Found Partners – Cornell – Sanico Project
Found Tools – Dozens of SEO and Development
Backlinks & Traffic (Google Indexes Status
Tweets)
Jobs & Projects Offered
Twitter For Real
Customer Service
Dawn Staley – SC Womens Basketball Coach
Zas Brick Oven Pizza on Devine Street
Tweet: Just got mistreated at za s never eating there
again
1,589 Followers
Zas Reacted Directly
What is Facebook For?
Social Networking – Multimedia Rich
Learning & Sharing
Pages & Groups
Promoting Facebook & Blog Posts (Yours &
Others)
Personal Customer Service/Feedback
Facebook For Real
Friend/Fan Based System
Email/Instant Messaging
Backlinks & Traffic (Google Indexes Facebook)
400 Mil+ Users – Large Local Groups
Create Events & Discussion Boards
Facebook For Real
The Haircolor Cafe
Goodwill Programs & Support (Pediatric Cancer)
Special Promotions to Facebook Only Fans
Promoting Events for All Clients
Freebies/Samples
What Is Blogging For?
Personal News Source
Communicate Culture & Brand
Articles/Posts with Photos, Music & Video
Conversations Through Comment Threads
Case Studies & Testimonials
Blogging For Real
Requires Regular Posting
Website Traffic (Google LOVES Blogs)
Reader/Subscriber Model (RSS)
Inside Your Website or Stand Alone
Requires Keyword Research
Blogging For Real
Revenue Opportunities Through Search
Search Results/Youth Association Website #1
defensive baseball training #3
Trust & Authority
Promotion on Social Media
Blogging Options
Third Party Blogs
Business Are Busy – Resource Constrained
Turn Key Blog – We Blog For You
Designed for High Traffic
http://www.thirdpartyblogs.com/2010/03/08/
video-intro-to-third-party-blogs/
Resources
s-go Consulting: http://www.s-go.net
Twitter:Twitter 101 for Business: http://business.twitter.com/twitter101/
62 Ways to Use Twitter for Business: http://webworkerdaily.com/2009/08/03/62-ways-to-use-twitter-for-business/
Top 10 Twitter Tips for Beginners: http://www.pcmag.com/article2/0,2817,2341095,00.asp
How to Use Twitter – Tips for Bloggers: http://www.problogger.net/archives/2008/01/25/how-to-use-twitter-tips-for-
bloggers/
Facebook:Facebook Statistics: http://www.facebook.com/press/info.php?statistics
How To Use Facebook: http://www.ehow.com/videos-on_108_use-facebook.html
Develop Successful Facebook Pages: http://www.allfacebook.com/2009/03/facebook-page-strategy/
Blogging:Turn Key Blogs: http://www.Thirdpartyblogs.com
How To Blog Effectively: http://www.webdesignerdepot.com/2009/08/how-to-blog-effectively/
How To Blog Almost Everyday: http://www.chrisbrogan.com/how-to-blog-almost-every-day/