how social media affects your business

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s-go.net thirdpartyblogs.com Blogging, Facebook & Twitter How Can Social Media Impact My Business?

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How Social Media Affects Your Business in positive and possibly negative ways

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Page 1: How Social Media Affects Your Business

s-go.netthirdpartyblogs.com

Blogging, Facebook & Twitter

How Can Social Media Impact My Business?

Page 2: How Social Media Affects Your Business

What is Social Media?

A category of sites that is based on user

participation and user-generated content.

Social Networking sites like LinkedIn or

Facebook

Social bookmarking sites like Del.icio.us

Social news sites like Digg or Reddit

Page 3: How Social Media Affects Your Business

What is Social Media?

Micro blogging - Twitter

Video and photo sharing like YouTube and

Flickr, Podcasts

Blogging websites in general

Page 4: How Social Media Affects Your Business

What is Social Media For?

Conversations and Interactions

Building Affinity & Gaining Authority

Sharing, Learning & Networking

Customer Service

Page 5: How Social Media Affects Your Business

What is Social Media For?

Building Customer Communities

Customer Generated Content

Promotion & Website Traffic

Increasing Revenue Opportunities

Page 6: How Social Media Affects Your Business

What is Twitter For?

Real Time Micro-Blogging – 140 characters

Learning & Sharing

Building Supplier/Partner/Customer Networks

Promoting Blog Posts (Yours & Others)

Real Time News Stream - Discover Trends

Page 7: How Social Media Affects Your Business

Twitter For Real

Powerful Search

Found Partners – Cornell – Sanico Project

Found Tools – Dozens of SEO and Development

Backlinks & Traffic (Google Indexes Status

Tweets)

Jobs & Projects Offered

Page 8: How Social Media Affects Your Business

Twitter For Real

Customer Service

Dawn Staley – SC Womens Basketball Coach

Zas Brick Oven Pizza on Devine Street

Tweet: Just got mistreated at za s never eating there

again

1,589 Followers

Zas Reacted Directly

Page 9: How Social Media Affects Your Business

What is Facebook For?

Social Networking – Multimedia Rich

Learning & Sharing

Pages & Groups

Promoting Facebook & Blog Posts (Yours &

Others)

Personal Customer Service/Feedback

Page 10: How Social Media Affects Your Business

Facebook For Real

Friend/Fan Based System

Email/Instant Messaging

Backlinks & Traffic (Google Indexes Facebook)

400 Mil+ Users – Large Local Groups

Create Events & Discussion Boards

Page 11: How Social Media Affects Your Business

Facebook For Real

The Haircolor Cafe

Goodwill Programs & Support (Pediatric Cancer)

Special Promotions to Facebook Only Fans

Promoting Events for All Clients

Freebies/Samples

Page 12: How Social Media Affects Your Business

What Is Blogging For?

Personal News Source

Communicate Culture & Brand

Articles/Posts with Photos, Music & Video

Conversations Through Comment Threads

Case Studies & Testimonials

Page 13: How Social Media Affects Your Business

Blogging For Real

Requires Regular Posting

Website Traffic (Google LOVES Blogs)

Reader/Subscriber Model (RSS)

Inside Your Website or Stand Alone

Requires Keyword Research

Page 14: How Social Media Affects Your Business

Blogging For Real

Revenue Opportunities Through Search

Search Results/Youth Association Website #1

defensive baseball training #3

Trust & Authority

Promotion on Social Media

Page 15: How Social Media Affects Your Business

Blogging Options

Third Party Blogs

Business Are Busy – Resource Constrained

Turn Key Blog – We Blog For You

Designed for High Traffic

http://www.thirdpartyblogs.com/2010/03/08/

video-intro-to-third-party-blogs/

Page 16: How Social Media Affects Your Business

Resources

s-go Consulting: http://www.s-go.net

Twitter:Twitter 101 for Business: http://business.twitter.com/twitter101/

62 Ways to Use Twitter for Business: http://webworkerdaily.com/2009/08/03/62-ways-to-use-twitter-for-business/

Top 10 Twitter Tips for Beginners: http://www.pcmag.com/article2/0,2817,2341095,00.asp

How to Use Twitter – Tips for Bloggers: http://www.problogger.net/archives/2008/01/25/how-to-use-twitter-tips-for-

bloggers/

Facebook:Facebook Statistics: http://www.facebook.com/press/info.php?statistics

How To Use Facebook: http://www.ehow.com/videos-on_108_use-facebook.html

Develop Successful Facebook Pages: http://www.allfacebook.com/2009/03/facebook-page-strategy/

Blogging:Turn Key Blogs: http://www.Thirdpartyblogs.com

How To Blog Effectively: http://www.webdesignerdepot.com/2009/08/how-to-blog-effectively/

How To Blog Almost Everyday: http://www.chrisbrogan.com/how-to-blog-almost-every-day/