how social media can help achieve your fundraising goals
DESCRIPTION
This is the powerpoint that supported the - How Social Media can help achieve your Fundraising Goals - training organized by the Directory of Social Change at the Charity Fair 2010 (http://www.charityfair.org.uk/) ------------This training covers the basics of social media, starting with understanding the reality: how many people use them, how many are there and what is the importance of social media? The second part of the training covers case studies of successful use of Facebook, YouTube and Twitter for fundraising. We understand the principles and get the basic rules: now it\’s time to go and try.TRANSCRIPT
Noam Kostucki
Fundraising using Social Media
Are you also confused?
How large is your network?
How many people can you reach?
General: business, music, blogging, videos 130,000,000
Friends and family 450,000,000
Live updates: general 75,000,000
Sharing videos: 6,300,000,000 videos3rd most visited website in world
Free calls, video calls and audio conferences 11,000,000
Professional social network 60,000,000
Sharing photos: 4,000,000,000 pictures 32,000,000
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• Wikipedia: 181 SNS• Mashable: 350+ SNS• Ning: 2,000,000 SNS on
20/1/2010
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Why are Social Networking Sites (SNS) eating organisations
marketing budget?
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x
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Social Media in Numbers...•2nd best reason to buy = Online posts (Small World Labs)
•23,449,100 = Facebook users in the UK (Digital Buzz)
•82% = internet time spent on Social Media (Nielsen Wire)
•54% = Social Media users over 35 (Universal Maccan)
Social Media Users vs 20th Century Laggers...
✓visit your website = 9x more often (Small Lab World)
✓visit your website = 6.5 min versus 38 sec (Small Lab World)
✓spend = 54% more (Ebay)
✓loyalty = 50% longer (AT&T)
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Do you recognize this painting?
The Family of Sir William Young talking about you on Facebook.
You don’t believe me?
And in 2 days, it will feel like this...
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2+ 2
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“In an increasingly complex world, sometimes old questions require new answers”
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Return On Investment
Challenge 1:
It cost £500 to organize a sponsored cycle event(including staff time). As a result, £1,000 was raised. What was the ROI in percentage terms?
Challenge 2:
Sally spend a total of 35 hours completing a funding application form. Her hourly rate is £25. As a result, the organization was awarded a grant of £50,000. What is the ROI in percentage terms?
Keep an eye on the prize
1. 2. 3.
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Measurable
$487,500 for Haitian charities
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1 Tweet raised...£7,000
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35-54 = fastest growing (276.4% growth rate)55+ = second fastest (194.3% growth rate)
... in 6 months!
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How do they feel?
How do they feel?
Power of Listening
Noam Kostuckiwww.linkedin.com/in/noamkos
Connect on
Old school...
020 7391 4861
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