how social media can support your volunteer efforts
TRANSCRIPT
![Page 1: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/1.jpg)
How Social Media Can Support Your Volunteer Efforts
Gwen Woltz, Co-founderWahine MediaSocial media strategy, training & implementation for business
http://wahinemedia.comfacebook.com/wahinemediaTwitter: @wahinemedia @gjwahine @karenweikert808 744-9269
Internet password: 99000062888867
Download slides: slideshare.net/wahinemediaPhoto: h'p://www.adven1strisk.org/Portals/0/newsle'ers/2011/volunteer_109186408.jpg
![Page 2: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/2.jpg)
![Page 3: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/3.jpg)
![Page 4: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/4.jpg)
Planning is key to social media success. Without a road map, how you will you know where you’re going, and why you’re going there?
Be Strategic
![Page 5: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/5.jpg)
Be Strategic
Set specific goals
Define your message
What is your capacity?
What are the best platforms?
Who is my audience?
Where is my audience?
Photo: h'p://gkr-‐mcg.library.gatech.edu/handle/10675.2/250
![Page 6: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/6.jpg)
Set specific goals
• I need 10 more volunteers for _______ program
• I need 25 more attendees to my event than last year
• I want to create a greater understanding about ______ program
• Only with specific goals can you measure whether you reached them
Photo: h'p://gkr-‐mcg.library.gatech.edu/handle/10675.2/250
![Page 7: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/7.jpg)
Define your message
• What is your organization’s mission statement?
• What do you want people to remember you by?
• When people think of ______, they think of you!
Photo: h'p://gkr-‐mcg.library.gatech.edu/handle/10675.2/250
![Page 8: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/8.jpg)
What is your capacity?
• How much time do you have to dedicate to social media?
• With practice and training, 3-4 hours a week can go a long way
• Are there others (volunteers) who can help produce content?
• Often times the richest stories are not told from internal sources
Photo: h'p://gkr-‐mcg.library.gatech.edu/handle/10675.2/250
![Page 9: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/9.jpg)
What platforms should you be on?
• Facebook: best for reaching larger groups of people and posting robust content
• Twitter: best for one-on-one personal relationship building
• Instagram: best tool to share photos and automatically feed to Twitter and Facebook
• Microsites and local networks
Photo: h'p://gkr-‐mcg.library.gatech.edu/handle/10675.2/250
![Page 10: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/10.jpg)
Who is your audience?
• Starts with your existing network: volunteers, sponsors, donors, event participants
• Your personal and professional network
• Social media has no boundaries, expand your audience to: similar nonprofits, social media influencers, local businesses, people in the physical vicinity (Hawaii)
Photo: h'p://gkr-‐mcg.library.gatech.edu/handle/10675.2/250
![Page 11: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/11.jpg)
Where is your audience?
• Start your search with Google
• Set up a listening station
• Google Alerts, Twilerts, Social Mention, Twitter Lists, Hashtags, keyword search
• Get to know your audience
• Google Analytics, Facebook Insights
Photo: h'p://gkr-‐mcg.library.gatech.edu/handle/10675.2/250
![Page 12: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/12.jpg)
Building community takes time and effort, but most importantly it takes a genuine interest in others
Building community
![Page 13: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/13.jpg)
"The value of social media comes down to people, relationships, and the meaningful actions between them."
—The 6 Pillars Of Social Commerce: Understanding The Psychology Of Engagement by Brian Solis
![Page 14: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/14.jpg)
Building community
Photo: h'p://gkr-‐mcg.library.gatech.edu/handle/10675.2/250
Outreach: Show interest in others first
Engagement: build relationships and keep the ties
![Page 15: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/15.jpg)
Photo: kaplitzblog.com
• Now that you’ve defined who your audience is...
• “Like” other pages on Facebook
• Follow others on Twitter and Instagram
• Invite current contacts
• Twitter lists, paper.li, storify
Outreach
![Page 16: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/16.jpg)
Photo: kaplitzblog.com
• Regularly post relevant and inspirational content
• It doesn’t always have to be YOUR content—the art of curation
• How is it valuable to your community?
• EVERY post is an opportunity to engage—include a call to action
• Photos help your audience VISUALIZE who you are, and how THEY can fit with your organization
Engagement
![Page 17: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/17.jpg)
Photo: kaplitzblog.com
Engagement
• Tell stories
• Volunteers will be your biggest asset to collecting stories
• Make it easy for volunteers to share
• Send follow-up email with survey or questionnaire
![Page 18: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/18.jpg)
Photo: kaplitzblog.com
Engagement
• Producing your own content: how will it help people remember you?
• Pictures say a thousand words
• People want to know the leader of an organization. The CEO should consider contributing to a blog
• Share original content multiple times—can be scheduled
![Page 19: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/19.jpg)
Photo: kaplitzblog.com
Engagement
• Consider Facebook groups for volunteers
• Must be part of the on-boarding process
• Keeps the conversation targeted and relevant
• Can be kept private, or membership upon approval
![Page 20: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/20.jpg)
Photo: kaplitzblog.com
Engagement
• Spend time in your home feed!
• Comment and like other posts
• Share other posts to your wall (curate)
• Re-tweet influencer’s tweets
• Tweet relevant articles
![Page 21: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/21.jpg)
Photo: kaplitzblog.com
Engagement
• The power of hashtags
• Always tweet with a hashtag
• #giveback #volunteer #activism #causes #charitytuesday #csr (corporate social responsibility) #fundraising #nptech #sm4sg #socialgood
• Join relevant conversations—builds a targeted community surrounding similar interest
![Page 22: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/22.jpg)
Photo: kaplitzblog.com
Engagement
• Enewsletters are not outdated!
• Great way to keep your organization top of mind, and to keep volunteers engaged
• Remember your newsletter is NOT about YOU. It’s for your audience, it’s your give back
• Content can already exist: popular blog posts, featured volunteer profile, Facebook post of the week
![Page 23: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/23.jpg)
Events
Photo: http://thejobofwork.blogspot.com/2011/03/on-laughter.html
In person events are one of the most effective opportunities to engage new volunteers
![Page 24: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/24.jpg)
Events
Facebook events
Eventbrite
Submit to local calendars
Create hashtag
Live tweet and post
Follow through with follow-up
![Page 25: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/25.jpg)
Facebook events
• Create the event several weeks (or months) before.
• Have all who are involved (including volunteers) invite Facebook friends
• Make regular updates on the event—prompt notification
• Always thank your volunteers, sponsors, donors, participants
![Page 26: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/26.jpg)
Eventbrite
• Make it EASY to register, donate, or volunteer—include ALL details
• Remember that 1/3 of your ticket sales will happen in the last week
• Ranks well on Google
• Takes payments easily
![Page 27: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/27.jpg)
Submit to local calendars
• gohawaii.com
• Create your own on Yelp
• Honolulu Magazine
• Honolulu Weekly
• HNLnow.com
![Page 28: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/28.jpg)
Create hashtag
• All tweets and/or Instagram photos under same hashtag
• Easy to track
• hashtracking.com
• Make it short and easy to remember
• Use during live-tweeting/posting
![Page 29: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/29.jpg)
Live tweeting
• If you don’t have one, create Instagram profile to post photos
• Always use hashtag in tweets or Instagram posts
• Pre-schedule tweets to thank volunteers, sponsors and donors
![Page 30: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/30.jpg)
Follow-‐up
• Thank you posts with highlight photos
• Post photo album
• Tag your friends, have all who are involved (volunteers) tag
• Storify
![Page 31: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/31.jpg)
When do you make the ask?
The ask can only be as big as the trust you’ve built
![Page 32: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/32.jpg)
Now that I know your name, can I borrow $100?
![Page 33: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/33.jpg)
Making the ask
Photo: refiningashley.blogspot.com
• When you make an above and beyond effort to reach out to a donor or volunteer, the effect will not be ripples, but more like a tsunami
![Page 34: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/34.jpg)
Making the ask
Photo: refiningashley.blogspot.com
• Giveaways, contests, donation drives
• Who can tweet the most using your event hashtag? Host a social media scavenger hunt involving local businesses. Hold a trivia contest with prize as donation to a charity of their choice in their name. Have 15 second video contest using your mission statement
• 3rd party app builders: ShortStack, OfferPop, NorthSocial
![Page 35: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/35.jpg)
![Page 36: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/36.jpg)
Tools and resources
Photo: http://thejobofwork.blogspot.com/2011/03/on-laughter.html
Tools will not do your job, they will only help you do your job faster
![Page 37: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/37.jpg)
Tools
• Hootsuite
• Schedule tweets
• Listening station dashboard
• Sprout Social
• Nonprofits save 50%
• Keep track of every conversation
• Great at-a-glance analytics
• Twitter lists
• Scheduling in Facebook
![Page 38: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/38.jpg)
Resources
• Beth Kanter
• http://BethKanter.org
• Social Media for Nonprofit Conference
• http://socialmedia4nonprofits.org
![Page 39: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/39.jpg)
National Geographic
![Page 40: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/40.jpg)
Kiva
![Page 41: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/41.jpg)
The Story of Stuff
![Page 42: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/42.jpg)
Donors Choose
![Page 43: How Social Media Can Support Your Volunteer Efforts](https://reader033.vdocument.in/reader033/viewer/2022052823/55513129b4c905b3598b4f2f/html5/thumbnails/43.jpg)
Keep in touch!
Wahine Mediaweb: wahinemedia.comblog: wahinemedia.com/wahineblogfacebook: facebook.com/wahinemediatwitter: @wahinemediaphone: 808 744-9269email: [email protected]
Gwen Woltz: @gjwahine Karen Weikert: @karenweikert
Download this slideshow:http://slideshare.net/wahinemedia