how social media can work for your business
DESCRIPTION
A quick overview of social marketing and examples of how to use Email Marketing and Facebook marketing to promote your business.TRANSCRIPT
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How Social Media Can Work for
Your Business
Susu Wong
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Tomo360
• We are a full service marketing company based in Kendall Square
• We focus on servicing small business owners– Marketing Consultation
– Email Marketing
– Social Media
– Website design
– Logo design
– Video marketing
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Topics
• What is Marketing?
• Why Social Media?
• What is SocialMarketing?
• Reasons why you can’t ignore Social Media
• Social Media tools
– Email Marketing
– Facebook Marketing
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What is Marketing?
• 4 P’s of Marketing:– Product
– Price
– Place
– Promotion
• Differentiate your product/services from the competition
• Communicate the valueof your product/services
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Features & Benefits
Features:
• 10,000 BTU
• Cools within 500 sq. feet
• Remote with a timer
• 8-way air direction control and has a tilt-out filter
Benefits:
• Immaculate condition
• Used only for 2 seasons
• Stored in winter time - no rust or dirt
• Cold, quiet and efficient
• Willing to drop off the AC within 10 miles of Boston
Pricing:
• Newer model costs $330 and selling it less than half the price
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What is Social Media?
• Global and Virtual communities – to share, socialize, exchange, review information on the
web
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Social Media is another form of marketing
Website• Email marketing
• Products
• Google Ads
Paper & Electronic
• Direct marketing
• Signs
• Newspaper
Social media
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Reasons you can’t ignore Social Marketing
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Upcoming Social Trends for Small Business
• Emphasis on branding• Increasing prevalence of video content• Growing influence of mobile technology
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How can Social Marketing help your business
COMMUNITYBRAND
RECOGNITIONTRUST SHARING
CUSTOMER
FEEDBACK
REVENUE AND LEADS
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EMAIL MARKETING
Social Media Tools #1
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Why use a provider for email marketing?
Manage subscribers
by preferences,
opt-out
Schedule email
delivery
Email templates
with images and logo
Measure email open
rate
Integrationwith 3rd
party apps
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Different email providers
JangoMail
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Examples of emails
Promotions
Customer Forums
Expert Advice/Insights
Surveys and Contests
Customers Success Stories
Testimonials
Third-Party Promotions
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More examples
• Information– product update, industry tips, newsletter
• Special promotions– limited offers, holiday or seasonal promotion, events
• Events
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How to’s
You need a Hook
Timing
Continuous improvement
Subscribers
Trial & Error
• Catchy subject line
• Limited time offer
• Mid-week
• Consistent schedule
• Long term investment
• Grow your subscribers
• Website
• Conferences/Networking
• Polls
• Try different things
• Test, test, test
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Tips on email marketing
To do’s:
• Relevant and appropriate content
• Timely delivery
• Consistent frequency
What not to do:
• Losing track of your target audience
• Forgetting to send emails at important moments
• Not segmenting your customer list
• Failing to track the email analytics
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FACEBOOK MARKETING
Social Media Tools # 2
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Facebook Marketing
• Write fun or helpful content
• Include posts, pictures, video, links, polls, etc…
• Be unique and consistent
• Be responsive and conversational
• Run a contest or promotions – get a hook!
• Test, test and test
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• Invite your friends
• Ask your friends to invite their friends…..
• Encourage local check-ins
• Ask for recommendations
• Make sure your Facebook page works on mobile device
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Facebook promotion
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8 Tips to jump start your Social Marketing
1. Treat Social Networking sites like Cocktail Parties
2. Inform users with interesting, fun and relevant content through blog, tweet, video, etc
3. Communicate on your unique benefits
4. Keep tabs on what people are saying about your company (Use TweetDeck, Google Alerts)
5. Be proactive in responding to negative comments
6. Thanking for retweets and “likes”
7. Use Opt-in email addresses
8. Consider mobile compliant website and using video marketing
