how social media has redefined business intelligence
Post on 20-Oct-2014
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DESCRIPTION
With 100 million twitter updates per day, 600 million Facebook members “liking brands” and 90 million professionals updating their networks on LinkedIn the world of real-time business intelligence is here. If you’re still waiting on market research reports from data gathered last month by a research firm; your marketing, sales and customer engagement strategy is most likely outdated before it’s launched. Today’s consumer and business decision makers are collaborating, researching and communicating in real-time. With the right tools and strategy you can capitalize on this and get ahead of the competition. In this Socialized! Lunch Shane Gibson co-author of Sociable! and Guerrilla Social Media Marketing will share: 1. The top sources for real-time business intelligence on the web 2. Free or nearly free social media and web monitoring tools you can use 3. The 5 steps of gaining consent to market to your stakeholders and customers onlineTRANSCRIPT
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How Social media has redefined business intelligence
#socializedyvr
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Business Intelligence
• The top sources for real-time business intelligence on the web
• Free or nearly free social media and web monitoring tools you can use
• The 5 steps of gaining consent to market to your stakeholders and customers online
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Web 2.0 vs.
Web 3.0
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Marketing is a conversation.- @brandcowboy
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Tweets tell the future
• Computer scientists studied 3 million tweets• 25 movies (including Avatar) • Tweet frequency could be used to accurately
predict the box office takings• Content of the messages predict ongoing success. • "Our predictions were incredibly close," Bernardo
Huberman, head of the social computing lab at HP
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Blog.suggestionbox.com
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Real-Time Feedback
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Consent
• Discovery• Consumption• Interaction• Connection• Consent === Sales Cycle
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Listeninghttp://Search.twitter.com
http://Google.com/alerts
http://Blogsearch.google.com
http://facebook.com/search
http://www.linkedin.com/signal/
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Sysomos – Media Analyst
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Sysomos Heartbeat
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How to win
• Realize that marketing/business is a conversation
• Monitor and respond in real-time• Get self-organized or use a tool like Sysomos• Socialize your entire business and get ready
for Web 3.0 and Customer 3.0
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Next Steps?
• Next Month: “How to get your organization social media ready.”• Socialized.me• Simply.ca• @ShaneGibson• @AnthonyCaridi• @Gusf