How Social Media Marketers How Social Media Marketers

Broke the Internet Broke the Internet during during

RIO Olympics 2016?RIO Olympics 2016?

How can Social media How can Social media

marketers Capitalize on marketers Capitalize on

Rio Olympics?Rio Olympics?

→ Many Brands started posting Tweets to keep their Followers Updates

about RIO Olympics.

→ Popular Hashtags were used to expose the Brands to more number of

people. Hashtags used:

#rio2016 #olympics #rioOlympics #rioOlympics2016 #olympics2016

→ Brands tried Influence Marketing by connecting with Athletes for

their Brand promotion.

→ LIVE Videos were used to it’s full Potential to reach to more number of LIVE Videos were used to it’s full Potential to reach to more number of

people.people.

→ Also, RIO Olympics Updates were shared on regular bases on their Also, RIO Olympics Updates were shared on regular bases on their

Facebook Pages.Facebook Pages.

Learn more on how marketers used social media during RIO OlympicsLearn more on how marketers used social media during RIO Olympics

Why is Social Media the Best Why is Social Media the Best

Platform to Market during Olympics?Platform to Market during Olympics?

→ Target individuals as per their InterestTarget individuals as per their Interest: : advertisement platforms on social advertisement platforms on social

media give you luxury to target people of your choice. Therefore, you need media give you luxury to target people of your choice. Therefore, you need

not waste dollars targeting wrong audience.not waste dollars targeting wrong audience.

→ Busy people, no timeBusy people, no time: : people have less time for T.V. but they are still in people have less time for T.V. but they are still in

your reach via Facebook, Twitter, Instagram, etc.your reach via Facebook, Twitter, Instagram, etc.

→ Increase Engagement on Social ChannelsIncrease Engagement on Social Channels: : as people spend more time on as people spend more time on

social media, your Brand can easily leverage it by increasing the engagement social media, your Brand can easily leverage it by increasing the engagement

on social channels. Hence, reaching more number of people.on social channels. Hence, reaching more number of people.

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2016

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