how social networking is a positive force for consumers
DESCRIPTION
This is my powerpoint passion project.It is on how social networking is a positive force for consumers.TRANSCRIPT
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Made By Christopher
Trotzuk
HOW SOCIAL NETWORKING IS A POSITIVE FORCE FOR
CONSUMERSBy Christopher Trotzuk
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When You Have A Problem With A Company What Can You Do??!!
Made By Christopher
Trotzuk
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CALL CUSTOMER SERVICE HOT LINE
Made By Christopher
Trotzuk
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See Customer Service At Their Store
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Trotzuk
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Made By Christopher
Trotzuk
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Today We Now Have More Options
Made By Christopher
Trotzuk
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These Options Use Social Networking Sites Like........
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Trotzuk
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Free social networking micro-blogging service Lets users read and send “tweets” Tweets =Short text based post Tweet is under 140 characters People subscribe to their friends,
become their followers
“TWEET”Made By
Christopher Trotzuk
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Good For Consumers Because......
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Trotzuk
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DJ Waldow never thought it would be possible to sell his home due to the economy
Thought and tweeted "Is it possible to leverage power of Twitter to
sell our house?"
Tweet Estate
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Trotzuk
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Tweeted link, where house’s info was Week later 400 people clicked the link
to his house site He sold his house in record time: just
over a week
Tweet Estate
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Trotzuk
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Selling DJ’s House Is Just One Thing Twitter
Does
Twitter’s Main Purpose Is To Spread The Word About Anything And
Everything Made By
Christopher Trotzuk
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Look at this next picture. Everyone here is connected in some way. One person tweets something and then their followers re-tweet it. The word spreads fast with twitter
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Trotzuk
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Made By Christopher
Trotzuk
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Example of a tweeted story
Made By Christopher
Trotzuk
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Video sharing website Wide variety of user filmed video content, movie clips, TV shows and
music videos Most of the content on YouTube has
been uploaded by regular people A huge part of YouTube is when users
post videos of themselves for their video blog
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Good For Consumers Because......
Made By Christopher
Trotzuk
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Dave Carroll: Musician Flew United Airlines, saw outside plane,
flight crew threw his guitar case on ground
When he got case, guitar neck was broken United denied they broke it and would not
pay to fix $2500 guitar Dave took action so his band made a song
about their bad experience
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Posted on YouTube, has 7.5 million views
After video became viral, United apologized, offered his band free flights
Band estimated fan base gained 20XClick Video To play
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Social Networking News Site Made for people to discover/share content from anywhere on the internet
Users submit links and stories for other to “digg” which means to like
Made By Christopher
Trotzuk
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Good For Consumers Because......
Made By Christopher
Trotzuk
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Best Buy has amazing deal on site!!!
Matt’s Best Buy Experience
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Matt orders 5 online When gets to store for pickup, manager tells him order has to be
cancelled because of pricing change Didn't notify Matt, law states they have
to honour order Manager says you are not leaving the
store with the flash drives Manager cancels the order right in front without Matt’s say so and makes
him leave store Phoned customer service, went to customer service at store and wrote a
letter Used social networking to his
advantage...
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Trotzuk
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• Wrote story on consumerist.com• Posted link on Digg.com
• Technology Podcast Diggnation talked about story• Very bad press for Best Buy, sent Matt $100 giftcard
Click video below to play
Made By Christopher
Trotzuk
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Worldwide social networking sites
Put together because of many similarities like..
Allows you to add friends, send messages, update your personal
info or space and lots more You can even join networks and
groups/pagesMade By
Christopher Trotzuk
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Good For Consume
rs Because..
....Made By
Christopher Trotzuk
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Customer Help On Facebook? When people have good or bad
comments with companies they should join groups on Facebook
They can tell other consumers their experience
Look at this post Mike made on Best Buy’s page
He got help, but he now knows Best Buy cares
Made By Christopher
Trotzuk
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Made By Christopher
Trotzuk
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Companies like Best Buy for example have fired employees based on a lot of user responses
They have also found out how to run their company better by reading posts on...
Good For You And Them
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Trotzuk
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Aren’t you glad you got so see this awesome presentation?
Now you will know what to do after Best Buy says they won’t give you your product that you ordered online because of a last
minute price change.
Made By Christopher
Trotzuk
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“TWEET”With
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Join A Group Or Be A Fan
With
Made By Christopher
Trotzuk
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Digg A StoryOn
.comMade By
Christopher Trotzuk
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Make A Video Blog
On
Made By Christopher
Trotzuk
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Now You Know Why Social Networking Is A Positive Force
For Consumers
Made By Christopher
Trotzuk
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Thank You For
Watching
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