how storytelling can enhance digital projects

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Post on 11-Aug-2014

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DESCRIPTION

A manifesto about the importance of sotrytelling in a new marketing environment.

TRANSCRIPT

Page 1: How storytelling can enhance digital projects
Page 2: How storytelling can enhance digital projects

of social network in our days.

No one can deny the importance

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data proving its relevance

are all around the web.

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Page 5: How storytelling can enhance digital projects

The tools for social network are growingfaster and faster as well.

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marketingenvironment

Social Network has changed

forever.

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Page 8: How storytelling can enhance digital projects
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Lets talk about

stories?

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Stories are the essence of human experience.

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Stories give us context, and context help us to understand things.

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Stories inspire and motivate people to action.

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and stories have proven its value in all kinds of human activities.

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So the question becomes on how to apply

story concepts at the social media environment

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First of all, you need to understand

what stories your brandcan attach to or tell.

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Then, you gotta track conversations

that are attached to your brand’s values.

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Finally, you must find a way to make your brand

fill the gap between stories that are being told and stories that you can tell.

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TWO WAYSWe believe there are

that you can do it.

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1. Learning with the guys from filmmaking

2. Learning with the guys from game design.

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1. Lessons from filmmaking.

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Coca-Cola have done it beautifully

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And people reacted to their story!

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Gatorade also got a great story.

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And everyone enjoyed so much!

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In both examples, we had:

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2. Lessons from game design

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2. Lessons from game design

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PEPSI showed us how to inspire stories.

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Responses were amazing!

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FIAT MIO invited adventurers for a journey

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And people got the cause.

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In both examples, we had:

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Storytelling is all about conversations.

Social network is all about conversations.

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BRANDAnd every

has stories to tell.

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So you just have to master

the art of storytelling.

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What are you waiting to

inspire people to share your brandstories?

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Hands on and

let the adventure begins!

Page 42: How storytelling can enhance digital projects