how storytelling can enhance digital projects

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Post on 11-Aug-2014




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A manifesto about the importance of sotrytelling in a new marketing environment.


  • No one can deny the importance of social network in our days.
  • data proving its relevance are all around the web.
  • The tools for social network are growing faster and faster as well.
  • Social Network has changed marketing environment forever.
  • Lets talk about stories?
  • Stories are the essence of human experience.
  • Stories give us context, and context help us to understand things.
  • Stories inspire and motivate people to action.
  • and stories have proven its value in all kinds of human activities.
  • So the question becomes on how to apply story concepts at the social media environment
  • First of all, you need to understand what stories your brand can attach to or tell.
  • Then, you gotta track conversations that are attached to your brands values.
  • Finally, you must find a way to make your brand fill the gap between stories that are being told and stories that you can tell.
  • We believe there are TWO WAYS that you can do it.
  • 1. Learning with the guys from filmmaking 2. Learning with the guys from game design.
  • 1. Lessons from filmmaking.
  • Coca-Cola have done it beautifully
  • And people reacted to their story!
  • Gatorade also got a great story.
  • And everyone enjoyed so much!
  • In both examples, we had:
  • 2. Lessons from game design
  • 2. Lessons from game design
  • PEPSI showed us how to inspire stories.
  • Responses were amazing!
  • FIAT MIO invited adventurers for a journey
  • And people got the cause.
  • In both examples, we had:
  • Social network is all about conversations. Storytelling is all about conversations.
  • And every BRAND has stories to tell.
  • So you just have to master the art of storytelling.
  • What are you waiting to inspire people to share your brandstories?
  • Hands on and let the adventure begins!