how structural engineers attract data center clients (slideshare)

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How Structural Engineers Attract Data Center Clients How structural engineers attract data center clients using buyer personas, smart goals, and product/market fit Courtesy of SP Home Run Inc.

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Page 1: How Structural Engineers Attract Data Center Clients (SlideShare)

How Structural Engineers Attract Data Center Clients

How structural engineers attract data center clients using buyer personas, smart goals, and product/market fit

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Page 2: How Structural Engineers Attract Data Center Clients (SlideShare)

Data centers must be built to withstand crisis

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Page 3: How Structural Engineers Attract Data Center Clients (SlideShare)

Data centers require structural engineers to create strong, secure buildings to fit their

needs

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Page 4: How Structural Engineers Attract Data Center Clients (SlideShare)

Attracting Data Center Clients Buyer Personas Product/Market Fit SMART Goals

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Page 5: How Structural Engineers Attract Data Center Clients (SlideShare)

Buyer Personas:semi-fictional portrayals

of ideal clients

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Page 6: How Structural Engineers Attract Data Center Clients (SlideShare)

Buyer Personas Conduct research Record commonalities Segment through personas

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Page 7: How Structural Engineers Attract Data Center Clients (SlideShare)

Product/Market Fit:degree to which products or

services satisfy buyer demands

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Page 8: How Structural Engineers Attract Data Center Clients (SlideShare)

Product/Market Fit Price points purchased Quantities purchased Durations purchased Accelerates revenue growth

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Page 9: How Structural Engineers Attract Data Center Clients (SlideShare)

Segmenting Personas Group by similarities Separate content by persona Segmentation lists

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Page 10: How Structural Engineers Attract Data Center Clients (SlideShare)

SMART Goals Specific Measurable Attainable

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Relevant Time-Bound

Page 11: How Structural Engineers Attract Data Center Clients (SlideShare)

Attract decision makers by educating and

building trust

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Page 12: How Structural Engineers Attract Data Center Clients (SlideShare)

Is your structural engineering firm attracting data center

clients?

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Page 13: How Structural Engineers Attract Data Center Clients (SlideShare)

Let us know in the Comments section below

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Page 14: How Structural Engineers Attract Data Center Clients (SlideShare)

LEARN MORE

Attracting Data Center Clients: Step by Step

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