how successful brand marketers combine the power of mobile data science and creatives
TRANSCRIPT
How Successful Brand Marketers Combine the Power of Mobile Data Science & Creatives
ABOUT INMOBI
3rd largest mobile advertising platform, after Google and Facebook
1.56Bn+ users on the InMobi network
200Bn+ impressions/month
13Bn+ events ingested in a day
GLOBAL REACH AT SCALE WITH LOCAL
SERVICE
Supriya GoswamiDirector Marketing, India and
South East Asia at InMobi
Tanvi KapoorDirector, Product Marketing at
InMobi
Our Speakers Today
Powerhouse of Data signals personal to the user
FIRST PARTY MULTIDIMENSIONAL DATA SIGNALS ENRICH OUR
AUDIENCE PERSONAS - WE DELIVER MORE THAN LAT/LONG
TECHNOGRAPHIC DATA
USER INTENT / PREFERENCES
APPOGRAPHIC DATA
LOCATION HISTORY
DEMOGRAPHIC DATA
Technographic Data
INFORMATION ABOUT DEVICE
LANGUAGE SETTINGS
OS & CARRIER
AppograpahicData
CATEGORIES OF APPS THAT A USER INTERACTS WITH AND
LEVELS OF USAGE
Demographic Data
AGE GENDER HOUSEHOLD INCOME
ETHNICITY
Location Data
INFORMATION ABOUT THE USER’S PHYSICAL LOCATION
OVER A PERIOD OF TIME, ALLOWING US TO UNDERSTAND
THEIR JOURNEY
When all these signals are viewed holistically, it allows us to
chart out the user’s journey in the brick and mortar world.
Case Studies
View the Sunsilk Campaign video here
https://vimeo.com/134935417
In case, you are not directed to the video, please copy the url, below onto your browser:
Dyson
View the Dyson Campaign video here
https://vimeo.com/147295309
In case, you are not directed to the video, please copy the url, below onto your browser:
What do you need to ensure you can leverage data driven immersive ad formats?
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Support for Different Ad Formats Data Science
Systems to Ingest and Process Different Signals
Large scale of users and robust systems to optimize on user experience
THANK YOU! You can contact us at:[email protected]