how surepulse automates your marketing

SurePulse Automates All Your Marketing

09/08/16

Bob SheehanSVP of Client Services

Surefire Social

Today’s Speaker

Surefire Social: The First LOCAL Marketing Automation System

NEVER WORRY ABOUT WASTING MONEY ON DIGITAL MARKETING AGAIN

● Drive Down Lead Cost ● Get More Conversions ● Measurable Metrics

3Proprietary + Confidential 2016

The First LOCAL Marketing Automation System

4Proprietary + Confidential 2016

Agenda

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➔ Get Insights◆ How to get more out of SurePulse

➔ Take Action◆ How to engage customers

➔ Marketplace◆ Adding more elements to your digital marketing

➔ Live Demo◆ How to navigate & use SurePulse

Proprietary + Confidential 2016

Get Insights

SurePulse Dashboard

➔ Integrate Google Analytics to measure web traffic & performance

➔ Track phone calls in one dashboard

➔ Track form fills in one dashboard

➔ See what words/phrases people are using to find you online

➔ View social media metrics


Objective #1

ROI

The #1 thing everyone cares about is ROI

SurePulse Dashboard

Monitor the channels driving the highest amount of traffic to your website


Objective #2

Channels

➔ View Total, Organic & Referral Traffic

➔ View Queries, Impressions & Clicks

➔ View Top Search Queries

➔ Compare stats on date-range

SurePulse Dashboard

See how people are searching for you


Objective #3

Word Cloud

➔ Word-cloud view of top review terms

➔ Analyze the sentiment of your reviews

➔ View top searched keywords

SurePulse Dashboard

➔ Newsfeed-like view of most recent reviews

➔ Get an Average Star Rating across all review sites

➔ Get a Listing Score that analyzes how your business is listed across 70+ online directories


Objective #4

Reputation

Monitor & manage your online reputation

SurePulse Dashboard

➔ View your top search queries

➔ Set & analyze how each keyword is ranking in search

➔ View your rankings both on a national & local market level

➔ View your search rankings against competitors


Objective #5

Visibility

How do you stack up against the competition?

SurePulse Dashboard

➔ Simple & convenient to share content across platforms

➔ Post to Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, YouTube & many more!

➔ Schedule & publish posts anytime

➔ Measure & optimize your social presence


Objective #6

Social

Local Businesses Need Local Digital Integration According to Google

Recency: Publishing regularlyRelevance: Matching your content to your audienceProximity: Building a website to signal local businessProminence: Links to your website from prominent websites

➔ Website coding should reflect a local biz by including:◆ Name, Address, Phone Number (NAP)◆ Structured Data, Schema.org markup

➔ Your web presence is more than just your website➔ Reviews and reputation should be closely monitored➔ Publish content consistently➔ Take care of proximity signals➔ Earn links from community


SurePulse Roles

➔ Overview of business performance from Dashboard

◆ Web Traffic

◆ Reputation

◆ Visibility

◆ Social

➔ Drill down into each category using the tabs menu

➔ Generate quick reports

➔ Write blog posts

➔ Publish seasonal offers to online directories

➔ Schedule social media posts

➔ Perform website audits

Marketing Manager& Team Members Business Owner


Take Action

Content Publishing

Publish to ➔ Blog➔ Social Media➔ Local Directories

What to share➔ Seasonal offers➔ Company events➔ Tips & Advice


Become more active online & engage with your customers

Team collaboration with an approval process workflow!

Marketplace

Always Adapt

SurePulse will have a marketplace where you can easily add elements to your marketing!

Currently available today:

➔ Google Adwords➔ Video➔ GeoJuice➔ SEO Audits➔ Advanced Social Media➔ Phone Tracking➔ Finance App


For a copy of this presentation email: [email protected]

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Are you interested in getting a local visibility check-up?

Call (703) 788-6730

or

Email [email protected]


Take That Next Step to Success

/SurefireSocial @surefiresocial Surefiresocial.com

how surepulse automates your marketing

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