HOW SUSHI WENT GLOBAL

Submitted by :Group 1

Elizabeth Eappen(F11076)Iris Charu Gomes(F11079)

Neethu Thresa Jacob(F11096)Swarupa Rani Sahu(F11116)Divyanshi Gupta (F11121)

SUSHI – A JAPANESE CUISINE

Japanese food consisting of cooked vinegared rice popularly stuffed with Tuna fish

Earlier Tuna demand was met within the country.

200mile fishing limit and increasing demand of sushi, the Tuna was sourced from other countries

TUNA IN JAPAN

Tuna Day – National Holiday Oct 10th Mascot – Goro Kun Sign of national cultural, healthy food for

active lives and family holiday field

INHIBITION TO ADOPT IN WEST

North Americans tend to think of cultural influence from West to East

Consumption as raw was not accepted Was found to be an uneasy concept to sell

ACCEPTANCE TO TUNA IN WEST

Introduction of Japanese cooking to North American women

Omitted concept of raw fish Sign of Class and educational standing

ACCEPTANCE TO TUNA IN WEST

Sign of Class and educational standing Opening of Sushi Bar in New York’s Harvard

Club

Rejection of red meat and shift to healthy cuisine

Appeal of high concept aesthetics of Japanese Design

TUNA MARKET

Japan – World’s primary market for fresh Tuna Expansion to other markets to meet the

Japanese demand Exclusion of foreign fleets from the prime

fishing grounds

CULTURAL SPLASH

Some chains converted from Chinese to employees

Japanese sushi competence outside Japan Spoilage and form of tuna fish---japanese

workers more skilled than others New England docks : domestic or export fish

http://www.youtube.com/watch?v=m6Cyf6ClYJ8