how t-mobile became the nation's third-largest carrier

24
How Became the Nation's Third- Largest Carrier

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Page 1: How T-Mobile Became the Nation's Third-Largest Carrier

HowBecame the

Nation's Third-Largest Carrier

Page 2: How T-Mobile Became the Nation's Third-Largest Carrier

T-Mobile just passed Sprintto become the nation's

third-largest mobile carrier

Page 3: How T-Mobile Became the Nation's Third-Largest Carrier

57.1 million 58.9 million

It just passedSprint thisquarter.

Page 4: How T-Mobile Became the Nation's Third-Largest Carrier

57.1 million 58.9 million

123.9 million133.5 million

But it has a bitof catching upto do still.

Page 5: How T-Mobile Became the Nation's Third-Largest Carrier

But T-Mobile has beenable to use its smallsize to its advantage

Page 6: How T-Mobile Became the Nation's Third-Largest Carrier

T-Mobile's churn ratecontinues to fall

Page 7: How T-Mobile Became the Nation's Third-Largest Carrier

Which means it doesn'thave to attract as manysubscribers to grow its

customer base

Page 8: How T-Mobile Became the Nation's Third-Largest Carrier

And while Verizonand AT&T have

lower churn rates

Page 9: How T-Mobile Became the Nation's Third-Largest Carrier

T-Mobile's smaller userbase means it's losingfewer subscribers on

an absolute basis

Page 10: How T-Mobile Became the Nation's Third-Largest Carrier

So, even though T-Mobileonly adds half the number

of subscribers as Verizon ...

Page 11: How T-Mobile Became the Nation's Third-Largest Carrier

It's growing its revenueand customer basefaster than anyone

Page 12: How T-Mobile Became the Nation's Third-Largest Carrier

That's how it was ableto pass Sprint

Page 13: How T-Mobile Became the Nation's Third-Largest Carrier

But T-Mobile needs to keepimproving its churn rate asit grows its customer base

Page 14: How T-Mobile Became the Nation's Third-Largest Carrier

It's doing two things ...

Page 15: How T-Mobile Became the Nation's Third-Largest Carrier

It's doing two things ... 1. Improving its network

Page 16: How T-Mobile Became the Nation's Third-Largest Carrier
Page 17: How T-Mobile Became the Nation's Third-Largest Carrier

It's doing two things ... 1. Improving its network2. Offering extra values

Page 18: How T-Mobile Became the Nation's Third-Largest Carrier

It extended coverage to Mexicoand Canada at no extra charge.

Page 19: How T-Mobile Became the Nation's Third-Largest Carrier

Subscribers can stream musicfrom over 30 services without itcounting against their data cap

Page 20: How T-Mobile Became the Nation's Third-Largest Carrier

Subscribers can upgrade their phoneup to 3 times per year if they want.

Page 21: How T-Mobile Became the Nation's Third-Largest Carrier

Subscribers can keep theirunused data up to 12 months.

Page 22: How T-Mobile Became the Nation's Third-Largest Carrier

As T-Mobile growslarger, adding more

subscribers gets tougher

Page 23: How T-Mobile Became the Nation's Third-Largest Carrier

Investors must have faith inCEO John Legere to

continue growing thebusiness going forward

Page 24: How T-Mobile Became the Nation's Third-Largest Carrier

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