how technology has changed the face of web design and digital marketing
TRANSCRIPT
#letstalkdigital
An outside perspective. How Tech has
revolutionised the digital marketing
industry…
No Social Media!!!
How Technology has changed…
Website Design
How Technology has changed…
Automation/Personalisation
How Technology has changed…
Search
By 2020 50% of all Searches will be Voice
- comscore
How Technology has changed…
Advertising
Banner Ads
• Company Name
• Company Industry
• Company Size
• Job Title
• Job Function
• Job Seniority
• Member Schools
• Fields of Study
• Degrees
• Member Skills
• Member Groups
• Member Gender
• Member Age
• Years of Experience
LinkedIn Targeting
How Technology has changed…
Conversions on Websites
How Technology has changed…
Engaging with our customers
How Technology has changed…
Finding Prospects
• linkedin - HR directors
How Technology has changed…
Video
10,079,850 subscribers •
675,172,769 views
10,079,850 subscribers • 675,172,769
views
100 Million hours of video are watched
on Facebook everyday
Snapchat users now watch nearly 800
hours of video per second
People comment 10x more on live video than regular video
How Technology has changed…
Researching / Understanding our
Markets
• World’s largest taxi company owns no taxis (Uber)
• Largest accommodation provider owns no property (AirBnB)
• Largest phone companies owns no telco infrastructure (skype,wechat)
• Most valuable retailer owns no inventory (Alibaba)
• Most popular media owner creates no content (Facebook)
• Largest movie house owns no cinemas (Netflix)
• Largest software vendors don’t write the software (Apple and Google)
Source: @ibmge
Digital Disruption
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