how technology is changing the way real estate sellers engage with buyers
TRANSCRIPT
![Page 1: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/1.jpg)
![Page 2: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/2.jpg)
Richard Dean Anderson
![Page 3: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/3.jpg)
![Page 4: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/4.jpg)
![Page 5: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/5.jpg)
Millennials are considerably more engaged with digital technology and social media than older generations.
![Page 6: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/6.jpg)
![Page 7: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/7.jpg)
Wherever a customer goes, so does his/her mobile device!
![Page 8: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/8.jpg)
Welcome to the mobile experience economy!
![Page 9: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/9.jpg)
![Page 10: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/10.jpg)
![Page 11: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/11.jpg)
![Page 12: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/12.jpg)
Growth in mobile social network active users, in millions (as of 2014)
![Page 13: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/13.jpg)
Features of These Providers•Stickers•Photo and video sharing•Timeline feature•Official accounts•Unlike social networks such as Facebook, Twitter, and Tumblr, mobile social networks are only available by downloading the app. •They do not have a fixed URL that you can go to.
![Page 14: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/14.jpg)
Benefits of using the apps• They are accessible, easy, and efficient.• It gives a personal touch.• It has a good publicity as social media usage is growing in users as time goes by.• They provide real time performance for having social on-the-go. • REAL TIME
![Page 15: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/15.jpg)
![Page 16: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/16.jpg)
![Page 17: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/17.jpg)
![Page 18: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/18.jpg)
![Page 19: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/19.jpg)
![Page 20: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/20.jpg)
![Page 21: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/21.jpg)
![Page 22: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/22.jpg)
![Page 23: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/23.jpg)
![Page 24: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/24.jpg)
![Page 25: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/25.jpg)
![Page 26: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/26.jpg)
The real estate industry ranks #2 in getting social media
messages
Source: Sprout Media
![Page 27: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/27.jpg)
But only #13 in responding to social media messages
Source: Sprout Media
![Page 28: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/28.jpg)
Facebook Hash Tags / Landing Page Feb 2015 Mar 2016
![Page 29: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/29.jpg)
Facebook Hash Tags / Landing Page
![Page 30: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/30.jpg)
![Page 31: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/31.jpg)
![Page 32: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/32.jpg)
![Page 33: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/33.jpg)
![Page 34: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/34.jpg)
Have a mobile business strategy
![Page 35: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/35.jpg)
Have a mobile business strategyIt’s planning which tools you’ll
use for a particular set of buyers
It’s planning strategic contentand using it to target geographic and psychographic buyersIt’s even choosing your weapon of
choice: tablet, phone or phablet?
![Page 36: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/36.jpg)
![Page 37: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/37.jpg)
![Page 38: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/38.jpg)
Have to be relatable and engaging.
Blog posts, Infographics, White papers& E-books, Feature articles, VideosHave to be shareable.
![Page 39: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/39.jpg)
![Page 40: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/40.jpg)
![Page 41: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/41.jpg)
![Page 42: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/42.jpg)
![Page 43: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/43.jpg)
Email provides you the most direct line of communication for conversion to sales.
![Page 44: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/44.jpg)
Send the right message,To the right person,At the right time,With the right frequency.
![Page 45: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/45.jpg)
![Page 46: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/46.jpg)
![Page 47: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/47.jpg)
![Page 48: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/48.jpg)
![Page 49: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/49.jpg)
BLOGGING
![Page 50: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/50.jpg)
![Page 51: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/51.jpg)
Easy to create and navigate
![Page 52: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/52.jpg)
Easy-to-setup Themes
![Page 53: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/53.jpg)
![Page 54: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/54.jpg)
CONTENT STRATEGIESPERSONAL ENGAGING
AUTHENTICCREATIVE
![Page 55: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/55.jpg)
How to let your buyers find youand vice-versa
1. Google (blog/s, website) 2. Social media: Facebook or Twitter or Instagram (hashtags)
3. Digital Classifieds4. Youtube
5. Message Boards (Reddit, Board Reader) 6. Email
![Page 56: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/56.jpg)
With consumers using multiple devices, creative teams must seamlessly move across smartphones, desktops, tablets, and even across other media such as OOH.Targeting super-niches such as the specially-abled are now possible because of the merging of technology, data and creatives.
![Page 57: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/57.jpg)
![Page 58: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/58.jpg)
Leverage technology and platforms with your engagement strategies.
Embrace the power of community.
Develop creative solutions: engaging, relevant, measurable, and scalable.
![Page 59: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/59.jpg)
Connect technology, data and creatives to engage with your customers
Leverage and embrace customer feedback.
Get the message across at the right moment, delivering a call-to-action upon engagement.
Data should fuel creatives and not as an after-thought.
![Page 60: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/60.jpg)
![Page 61: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/61.jpg)
![Page 62: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/62.jpg)
![Page 63: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/63.jpg)
More personalization.
Extreme creativity.
Embrace the power of community.
Hyper-localization. Super niching.
![Page 64: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/64.jpg)
Be Techie. Embrace Technology.
Connect. Reconnect.
Embrace the power of community.
Hyper-localization. Super niching.
![Page 65: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/65.jpg)
SUMMARYHave a mobile strategy.Have a content strategy.
Connect technology, data, and creatives to engage with your customers.
Personalize.Go hyper-local, super-niche.
Embrace the power of community
![Page 66: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/66.jpg)
![Page 67: How technology is changing the way real estate sellers engage with buyers](https://reader035.vdocument.in/reader035/viewer/2022070518/58e7e5e71a28abbc0b8b4d2d/html5/thumbnails/67.jpg)