how the ecommerce industry is growing on the cloud - scale as much as you want, when your shoppers...

CONFIDENTIAL INFORMATION • SOFTLAYER, AN IBM COMPANY

Growing an eCommerce Business On The CloudScale As Much As You Want, When Your Shoppers Want!

Namrata Kapur

Senior Marketing Manager

SoftLayer Technologies


A Working Definition

Cloud (n) On-demand compute with consumptive billing

• On-demand

Rapidly provisioned services

• Compute

Servers, network, storage, firewalls, ancillary services

• Consumptive billing

Turns traditional fixed IT costs into variable – monthly or hourly

Initial model—virtualized multi-tenancy computing—does not meet requirements for 100% of applications and use cases

For broadest applicability, user-selectable levels of performance, security, and isolation are required


Cloud - Unparalleled Flexibility & Power

• Highly flexible architecture

• One integrated platform for public cloud

servers, private clouds, bare metal

servers

• Unified systems management and API

• Technology-neutral platform

• Support for broad range of operating

systems, virtualization platforms

• Build hybrid, distributed, high-

performance architectures and manage

from a single pane of glass

• Pay by the hour or the month for a truly

variable IT operations model

One platform, myriad solutions to serve a broad range of performance, security, and isolation requirements

Server

Bare Metal

Private Clouds

Virtual Servers

Public Clouds

Hybrid Clouds

?


Typical eCommerce Environment

EN

D U

SE

CA

SE

S

WEB DEVELOPMENT

INDIVIDUAL SELLER

SMALL/ MEDIUM BUSINESS

LARGE BUSINESS

MANUFACTURERS

Web Server(s)

• Fast Page Loads; Backend Network; Scalable

Database Server(s)

• High CPU; Fast Local Storage; DR Options; Automated Backup

Multi-tenant Firewall

• Low price access to enterprise grade devices

Load Balancer

• Rapid high availability deployment


Managing Day-to-Day Scenarios

24 nodes throughout the cloud, putting content closer to

end users, available on a per GB basis

GLOBALLY DIVERSE CUSTOMER

BASE EXPERIENCE SLOW

CONTENT LOADS

CONTENT DELIVERY

NETWORK

Provision dedicated servers with high RAM & CPU configurations

for robust performance

RESOURCE EXCEEDING

CAPACITY NEED HARDWARE

SUPPORT TO HANDLE WEB SITE

DEDICATED WEB

SERVERS

Network upgrades to port speed and bandwidth increase overall

performance and CDN to get content to users faster and more efficiently

BUSINESS EXPERIENCE

SLOWER PAGE LOADS AND

CUSTOMER FRUSTRATION WITH

SITE EXPERIENCE

NETWORK

UPGRADES AND CDN

With Managed Hosting, SoftLayer provides monitoring and database

administration to alleviate some of the costs involved with infrastructure management

BUSINESS LOOKING TO REDUCE

COST IN IT INFRASTRUCTURE

MANAGEMENTMANAGED HOSTING

Ensure business continuity with enterprise-grade automated backup system

with encryption

NEED BACKUP SOLUTION

FOR BUSINESS

CONTINUITY EVAULT

Provision on-demand to meet seasonal traffic by spinning

up virtual machines

SEASONAL SITE TRAFFIC

SPIKE PRIVATE CLOUD

SCENARIO SOLUTION

REQUIREDSOFTLAYER ADVANTAGES


TIKET.COM - K-POP BIG BANG ALIVE TOUR 20126000 TICKETS SOLD OUT IN 10 MINUTES


Understanding the full extent of

Bare Metal CloudBuilding One of Indonesia’s Largest Online Travel and Entertainment Portal

• DDoS Attack Secure

• Automatic provisioning Ease of Use

• Expensive Cost Efficiency

• Non-compliance Compliant

• Premium support Support

• Protection from Attack

• Easy to understand web management

• Savings with extra power

• Compliant to many standards

• Free support

CHALLENGES BARE METAL CLOUD


Softlayer - Global IaaS Leader

Formed by 10 industry veterans in 2005

Model predicated on software-driven infrastructure

Unencumbered by early-industry legacy restrictions

Founding principlesInnovation, Empowerment, Automation, Integration

Acquired by IBM in July 2013

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how the ecommerce industry is growing on the cloud - scale as much as you want, when your shoppers...

Presentations & Public Speaking