PowerPoint Presentation

Glamorgan Heritage Coast and CountrysideYour Family : Your Adventure 2016

02/12/2015

Who are we ?

Orchard Media and Events Group PR experience and expertise Visit Wales Year of Adventure

Mogi Marketing Social media and outdoor adventure expertise

Who are we

Your Family : Your AdventureEvery family is uniqueEvery family adventure is unique to them and can be big or smallIncrease awareness of unique and amazing adventures Encourage families to book short stay or day visit 2016 How can you help? We need content, prizes, host journalists / bloggers Share with others

Target AudiencesGeneral Cardiff and south Wales day trippersPeople living within 3 hours travel

SpecificFamilies with children aged up to 15 Families with children aged up to 15 from Bristol, Cardiff, Birmingham, Swindon, ReadingFamilies with a dog

The Campaign

#GlamAdventure

Video, visual, engaging, social content

Your Family : Your Adventure film

Offline Press Releases story ideascampaign launchupload for SEO

Postcards

Journalist / blogger visits accommodationMealsentrance to attractionsPR benefits

Who are we

Who are we

Online

Had a great time on the Glamorgan Heritage Coast & Countryside? Why not tell someone about it!

Go online to and use #GlamAdventure in your social media posts; I just discovered the amazing Glamorgan Heritage Coast & Countryside! #GlamAdventure

Online continuedCreate the most engaging social media posts possibleCurate amazing posts and share them via the GHCC main marketing channels (free promotion for your business or what you offer)Generating SEO traffic via external bloggers and alsovia glamorganheritagecoast.co.ukGenerating video content that promotes the area

Online continued Use Instagram with videos and pictures Develop brand awareness through competitionsRun e-marketing campaigns

Online and YOU!Engagement (retweets, shares, comments etc.) with stakeholders and ambassadors TweetFest stakeholders to share content online once a month at pre-arranged time Online competitions - please get involved! Facebook and Twitter advertising of videos, and other posts - Look out for them on the Bridgend Bites and Visit The Vales channelsSetup Facebook group for ambassadors to share ideas and discuss

Channels

Vale of Glamorgan:Facebook - facebook.com/visitthevaleTwitter - twitter.com/visitthevaleYouTube - youtube.com/user/VOGcouncil

BCBC:Facebook - facebook.com/pages/Bridgend-BitesTwitter - twitter.com/BridgendBitesYouTube - youtube.com/user/BridgendBites/videosFlickr - flickr.com/photos/offthebeatentrackinwales/ Shared:www.glamorganheritagecoast.co.uk (Microsite for adding more detailed content)Email campaigns - use to drive visitors to our other marketing channels and increase engagement.

WorkshopsStakeholder email /social media database to share ideas Help to exploit ideasPromotional offers to promote Help with journalist visits

Who are we

Any questions?