how the social intelligence startup frrole is disrupting indian media space
DESCRIPTION
An Indian startup has been integrating deep social data insights into TV programming and digital properties. Times Now, Headlines Today, The Times of India, The Indian Express, Ten Sports, MSN India and many more media giants have used Frrole data to power their TV shows and digital hubs. And to phenomenal results. Times Now added 220,000 new followers, Headlines Today achieved no. 1 TRP rating in its slot, Ten Sports increased its no. of Twitter followers by 3% and Times of India witnessed a whopping million+ page visits, with 5 sponsors lining up its social hub.TRANSCRIPT
Bangalore, India August 2014
Media Solutions
o A social intelligence platform that mines precise, curated content and deep insights from social conversations
o Expertise in integrating customized social content directly into live products, TV Shows and campaigns
o Amplifies user engagement and reach at social scale
About Frrole
On Air Integration
KEY OFFERING – ON-AIR INTEGRATION
• Audience participation at scale, in real-time o Virtually bring the whole country into your
studio
• Ability to understand pulse of the people on ‘any’ topic o On demand availability of data, as and when
required
• Proven direct impact on TRPs and social capital o #1 TRP ranking in the category for one of ‘The
Twitter Debate’ shows
o 140,000+ tweets for Narendra Modi’s interview with Arnab Goswami, reaching 280+ million people, #1 worldwide trend
KEY OFFERING – DIGITAL EXPERIENCE
• Build a brand new generation of content o Beautiful visualizations, real-time & auto-
updating content
• Enhance existing content with stunning data based widgets
• Unlock the next stage of data-driven journalism
• Creates 2-5x engagement compared to the traditional content
Digital/ 2nd Screen Experience
OUR RECENT WORK
On Air Integration
Digital/ 2nd Screen Experience
HEADLINES TODAY
India’s first real-time Twitter debate show on live TV in which the winner was decided based on audience reactions on Twitter
HEADLINES TODAY
Doubled No. of new
followers per day
No. 1 TRP rating in its category
for first time ever
Trended On Twitter
- All episodes
Within 2 weeks
Newshour integrated Frrole and displayed sentiment analysis, time graphs and geographical distribution of data across all major cities.
TIMES NOW
TIMES NOW
10 #tags trended
worldwide, 2 at top spot
500,000+ Tweets
400 Mn Impressions
220,000 New followers
Within a month
CELEBRITY CRICKET LEAGUE 2014 On-Air + 2nd Screen
Identified in real-time the 5 most buzzing celebrities & their buzz share everyday
CELEBRITY CRICKET LEAGUE 2014
16,000+ Tweets
Trended Multiple Times
Celebrities Participation
TEN SPORTS
13,000+ Tweets
2,000,000 Impressions
2,500 New Twitter followers
Within 24 hours
Integrated real-time Twitter polls on-air before the final of UEFA Champions League 2014
OUR RECENT WORK
On Air Integration
Digital/ 2nd Screen Experience
TIMES OF INDIA ELECTIONS HUB
Interactive hub to track and boost social buzz of top 5 politicians for 2 months
TIMES OF INDIA ELECTIONS HUB
5 Sponsors
1,138,739 Page Visits
5:01 Mins
Avg Time Spent
39% Bounce Rate
Within 2 months
BUSINESS TODAY BUDGET 2014 HUB
Identified and ranked 10 most buzzing topics related to Budget during and after Budget 2014 announcement
INDIAN EXPRESS ELECTIONS HUB
Tracked the buzz around 3 prime ministerial candidates in top 12 cities. Hosted daily Twitter Poll
LIVEMINT FIFA 2014 SOCIAL HUB
Displayed auto-updating tweets and images posted by footballers, media and people
BENEFIT PROPOSITION
Audience Engagement
1
Connect with, engage and get feedback from
your audience almost as real-time as possible
Virality
2
Sponsorship Opportunities
3
Amplify the reach of your shows and products by
5-10 times using tempting ‘Call to Actions’
Add revenue streams by attracting multiple sponsors
to your highly engaging shows and products
• Largest public social data set, much bigger than Facebook’s public data
• Preferred network for expressing opinions, discussions and engagement for – TV shows, sports, elections, events and other social topics
• Provides opportunity to engage with your customers, fans and audiences in real-time
~30M Users, Growing at 20% per year
Top 5 Smartphone market in the world (Twitter’s 79% usage is on mobile)
WHY TWITTER?
Top 3 Fastest growing Twitter markets in the world
