how the top law firms rank in social media- 1024 the social law firm index - lma presentation

How Top U.S. and U.K. Law Firms

Rank in their Use of Social

Technology

Guy Alvarez

Founder & CEO

Good2bSocial

http://good2bsocial.com@guylaw1313

http://good2bsocial.com

#LMA15

The Social Law Firm Index

• 2013 study ranked AmLaw 50 firms (with Above the Law)

• 2014 study ranked UK 100 firms (with Ark Group)

• 2015 study ranked AmLaw 100 firms (with Above the Law)

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Methodology

• We reviewed the websites and social media profiles of target law firms

across all public platforms, including LinkedIn, Facebook, Twitter,

Google+,YouTube, Slideshare and others

• We assessed each firm’s publically available substantive content as well as

its social reach and engagement, assigning a point value based on the

number of followers, friends, likes, comments and so forth.

• We also collected information across the legal market through a series of

surveys conducted by our publishing partners.

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2015 Social Law Firm Index Findings

Large law firms have

substantially increased

their efforts and the

resources they devote to

social media over the last

12 months

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2015 Social Law Firm Index FindingsThe improvement in

performance among

large law firms was

broad based, with firms

in bottom half of the

2013 ranking showing

the most marked

improvement, and a

number of mid-ranked

firms moving up to

significantly higher

levels of performance.

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American law

firms still lagged

behind the level

of social media

usage we found

in the U.K .

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Every firm that we surveyed

last year improved their

index scores except for one

firm that stayed the same.

every firm that we surveyed

last year improved their

index scores except for one

firm that stayed the same.

#LMA15

2015 Social Law Firm Index FindingsMarketing remains the single most

important purpose cited by large law

firms for using social media. This year

100% of law firms responding

indicated that the use social media for

marketing as compared to 89% of

firms surveyed last year. At the same

time, there has also been a notable

increase in the reported usage for

other purposes, including recruiting,

client support and fostering internal

collaboration.

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Prevalence of usage

of social media by

lawyers does not

appear to have

changed that

significantly over

the course of the

last year.

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A significantly higher

percentage of lawyers

responding to the survey

indicated that their firms

have adopted a policy of

actively encouraging

lawyers to use social media

for business development

purposes.

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2015 Social Law Firm Index FindingsSize definitely seems to

matter when it comes to

establishing online reach.

This year’s survey reveals

that there is a significant

correlation for law firms

between the size of the

firm and the effective reach

of their social media

activity.

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There is a much

lower correlation

between size of a

law firm and the

success that

achieved with

respect to social

media audience

engagement.

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Questions?

THANK YOU

Guy Alvarez

[email protected]