How the Web Impacts Intangible HeritageA Nanyin Case

Steven Wu*Herminia Din

Jean Tsai

Intangible cultural heritage (ICH)

- living heritage- tacit knowledge- initiated and nurtured by

communities- continuing recreations- communities of practice- preservation imperatives

Performing Arts

- artistic expression using voice, body movement, props & instruments

- synergy of creators and performers, or solo

- new, inherited or adapted - live audience, or recording

Web & ICH Audience Social Media:

Ubiquitous Accessible Instant Multimedia Content-sharing

• Examples:

ICH Audience: Heterogeneous, multi-

ethnic, multi-lingual Cross-generational Cross-boundary Into social media and

networking Post-event experience

Usefulness to Performing Arts- Documenting, recording and preserving all aspects of artistic performances and their creation as an online resource - Simplifying search and access to past multimedia records - Supporting new modalities of transmission and sharing- Engagement with fans and stakeholders- Supporting operation and management - Supporting the goals of the UNESCO 2003 convention on safeguarding intangible cultural heritage

Transformational Impacts

Engage

Transmit Safeguard

Major Objectives of Performing Arts Organizations

- Talent management- Production mgt- Sponsor mgt

- Event mgt

Engagement

Emerging Needs

andTrends

MobileAcces

s

Linked Events &

Networking

JointPromotion &

Booking

OnlineEducation

VirtualCo-Creation

InstantSharing

Traditional

-Email-Paper Collaterals-TV & Poster Ads-Banners-Workshops-Interviews

TransmissionLive

Streaming

Video on Demand

/InformalArchive

3D andAudio

Augmentation

Personal andMobile Access

Traditional

Group audience- Stage- CinemaGroup/individual- TV, radio- DVD, Blue-ray

Safeguarding

Formal:- Internally Driven- Metadata- Compliance- Cloud-based system- Research reference

Collaborative- Crowdsourced- Crowdfunded

Informal:- Externally driven- Freetext description- Sharing- Multiple versions

Traditional

-Inhouse system-Informal Cataloguing- Various media- Unsecured

Intro to Nanyin- Origin: Minnan culture, Fujian province, China- Musical theatre (instruments, voice, ballads)- Instruments: dongxiao, pipa, clappers, other wind, string &

percussion instruments- Ancient folk music and poems- Globally, over 560 performing troupes

Nanyin Snapshots

https://vimeo.com/121469256

Siong Leng Musical Association - Founded in 1941- Revive Nanyin in SEA- Establish sound practices- Document and publish

traditional melodies- Compose new songs- Collaborate with other troupes- Internationalise through

performances and conferences

Web Strategy Quadrants

SLMA Web Activities

Inform & Engage

Transmit & Share

Collaborate

Q&A

https://vimeo.com/111402585