How to accelerate the

know > like > trust > transact cycle

Summary: Build trust with each transaction

Don't just talk about trust, customer-centricity and transparency. Reinforce those principles in every prospect and customer interaction, every day.

Powerful growth marketing for

finance and tech companies

THINKFASTERMARKETING.COM408.334.5979

+ID your audience and the problem you solve using familiar language

CLEAR VALUE PROPOSITION

-UNCLEAR OFFER

DEPOSITS WITHDRAWALS

Unhelpful, unclear or gimmicky home or landing page copy

+Targeted messaging that’s tuned into individual goals

PERSONALIZATION

-SPRAY AND PRAY

One-size-fits-all, undifferentiated marketing messages

+Great design, industry seals, certifications, testimonials, awards

DESIGNED FOR TRUST

-UNPROFESSIONAL DESIGN

Outdated design and content, errors, typos, unsupported claims

+It’s easy to find a human being for questions or assistance

VISIBLE, HELPFUL STAFF

-MISSING PERSONS

Hidden contact information and endless phone trees

+Responsive design for a great UX on mobile, tablet and desktop

GOING MOBILE

-FAILING MOBILE

Poor navigation, repurposed content and images, long copy

+People look to others to help them decide whether to trust you

SOCIAL PROOF

-SOCIAL INSECURITY

Poor quality blogs and lack of presence on social networks

+People trust reviews, recommendations, and editorial content

EARNED & OWNED MEDIA

-TOO MANY ADS

Banner ads, mobile display and text ads are less trusted

+Customers get the same high service levels regardless of how they reach out

CROSS-CHANNEL CONSISTENCY

-Customers get different answers and experiences through different channels

+Customers feel that your brand will act in their best interests

ALIGNED VALUES

-QUESTIONABLE MOTIVES

Brands that make false statements and misleading claims

CROSS-CHANNEL CONFUSION