how to add boudoir (& big bucks) to your...
TRANSCRIPT
CHRISTAMEOLA.COM
How to Add Boudoir
(& Big Bucks) to Your Business
Tuesday, June 26, 12
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All the notes are available at www.ChristaMeola.com/WPPIU
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BEFORE THE SHOOT
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BEFORE THE SHOOT
All the preparation
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during the shoot
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during the shoot
begin without fanfare, etc
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after the shoot
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after the shoot
keep the relationship going
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biggest boudoir questions
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biggest boudoir qs
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biggest boudoir qs
how to i get clients to sign a model release?
Tuesday, June 26, 12
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biggest boudoir qs
how to i get clients to sign a model release?
how do i get my first client?
Tuesday, June 26, 12
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biggest boudoir qs
how to i get clients to sign a model release?
how do i get my first client?
special tips for male photogs?
Tuesday, June 26, 12
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biggest boudoir qs
how to i get clients to sign a model release?
how do i get my first client?
special tips for male photogs?
do i need a separate website?
Tuesday, June 26, 12
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biggest boudoir qs
how to i get clients to sign a model release?
how do i get my first client?
special tips for male photogs?
do i need a separate website?
how do you shoot at hotels?
Tuesday, June 26, 12
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biggest boudoir qs
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biggest boudoir qs
what’s in your camera bag?
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biggest boudoir qs
what’s in your camera bag?
do you get permits to shoot on public property?
Tuesday, June 26, 12
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biggest boudoir qs
what’s in your camera bag?
do you get permits to shoot on public property?
how do you flatter curvy girls?
Tuesday, June 26, 12
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biggest boudoir qs
what’s in your camera bag?
do you get permits to shoot on public property?
how do you flatter curvy girls?
how do I get clients to pay more?
Tuesday, June 26, 12
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Step by Step to Swiftly Grow your
Ideal Clientele
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grow your clientele
1. existing clients a. who to call b. how to approach them c. growing it from there
2. find the goldmine3. define your ideal client
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grow your clientele
4. boudoir parties
5. facebook and pinterest
6. be enthusiastic and share the love
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biggest missteps
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biggest missteps
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biggest missteps
1. portfolio only has lingerie
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biggest missteps
1. portfolio only has lingerie
2. not having a makeup artist
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biggest missteps
1. portfolio only has lingerie
2. not having a makeup artist
3. not capturing variety
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biggest missteps
1. portfolio only has lingerie
2. not having a makeup artist
3. not capturing variety
4. not having products for boudoir
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biggest missteps
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biggest missteps
5. not having a female present
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biggest missteps
5. not having a female present
6. not recognizing the importance of the fan
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biggest missteps
5. not having a female present
6. not recognizing the importance of the fan
7. alcohol
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biggest missteps
5. not having a female present
6. not recognizing the importance of the fan
7. alcohol
8. not retouching before the showing
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biggest missteps
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biggest missteps
9. not editing down enough
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biggest missteps
9. not editing down enough
10. not setting yourself up to win
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biggest myths
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biggest myths
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biggest myths
1. only do it once
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biggest myths
1. only do it once
2. won’t order anything
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biggest myths
1. only do it once
2. won’t order anything
3. super critical
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biggest myths
1. only do it once
2. won’t order anything
3. super critical
4. only good for skinny people
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biggest myths
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biggest myths
5. can’t do it outside
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biggest myths
5. can’t do it outside
6. it has to be lingerie
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biggest myths
5. can’t do it outside
6. it has to be lingerie
7. will turn off my family clients
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biggest myths
5. can’t do it outside
6. it has to be lingerie
7. will turn off my family clients
8. boudoir is cheesy
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Biggest Mistakes Photogs Make When
Breaking Into Boudoir
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biggest mistakes
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biggest mistakes
1. thinking you must set up separate sites
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biggest mistakes
1. thinking you must set up separate sites
2. shooting/showing clients what you think boudoir clients want
Tuesday, June 26, 12
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biggest mistakes
1. thinking you must set up separate sites
2. shooting/showing clients what you think boudoir clients want
3. waiting for portfolio to be 100% “perfect”
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biggest mistakes
Tuesday, June 26, 12
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biggest mistakes
4. not going beyond lingerie or the bedroom
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biggest mistakes
4. not going beyond lingerie or the bedroom
5. waiting to get signed model releases
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biggest mistakes
4. not going beyond lingerie or the bedroom
5. waiting to get signed model releases
6. not having or discussing policies regarding do’s and Don’ts—alcohol, etc
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Sales Boosting Techniques
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sales boosting techniques
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sales boosting techniques
1. Have a winner’s mindset for resourcefulness
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sales boosting techniques
1. Have a winner’s mindset for resourcefulness
2. Selling from first contact
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sales boosting techniques
1. Have a winner’s mindset for resourcefulness
2. Selling from first contact
3. Get to know her & her heartstrings
Tuesday, June 26, 12
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sales boosting techniques
1. Have a winner’s mindset for resourcefulness
2. Selling from first contact
3. Get to know her & her heartstrings
4. Overdeliver on experience
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sales boosting techniques
Tuesday, June 26, 12
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sales boosting techniques
5. include surprises along the way
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sales boosting techniques
5. include surprises along the way
6. tell a story
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sales boosting techniques
5. include surprises along the way
6. tell a story
7. create variety
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sales boosting techniques
5. include surprises along the way
6. tell a story
7. create variety
8. tight edit
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sales boosting techniques
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sales boosting techniques
9. retouch
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sales boosting techniques
9. retouch
10. price list for dummies
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sales boosting techniques
9. retouch
10. price list for dummies
11. in person sales
Tuesday, June 26, 12
Developing a Unique and Profitable Boudoir Brand
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profitable boudoir brand
Tuesday, June 26, 12
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profitable boudoir brand
infuse you into your brand
Tuesday, June 26, 12
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profitable boudoir brand
infuse you into your brand
pay attention to what you’re attracted to
Tuesday, June 26, 12
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profitable boudoir brand
infuse you into your brand
pay attention to what you’re attracted to
look at b/d/a process and products
Tuesday, June 26, 12
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profitable boudoir brand
infuse you into your brand
pay attention to what you’re attracted to
look at b/d/a process and products
use the brand modeling exercise
Tuesday, June 26, 12