how to add value to meetings, events & everyday processes
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How to add Value to Meetings, Events & Everyday Processes. Ann Buhl, CMP Meeting and Events Senior Manager. Who , What, How & Why. Who & What: Senior Manger of Meeting & Events How & Why- My Journey: Administration, Planning and Strategizing Skills and Education. Agenda. - PowerPoint PPT PresentationTRANSCRIPT
How to add Value to Meetings, Events & Everyday ProcessesAnn Buhl, CMPMeeting and Events Senior Manager
Who, What, How & Why
Who & What: Senior Manger of Meeting & Events
How & Why- My Journey: Administration, Planning and Strategizing
Skills and Education
Agenda
The Meeting and Events Industry How to Add Value Take Action Tools to Help Questions
Moving from Logistics to Strategy
Meeting & Event Industry
The Economic Significance of Meetings to the U.S. Economy Study/Update!
The 2011 study, conducted by PwC US, assisted by a team of industry researchers, spanned more than a year in research and analysis and is the first-ever study of the size and scope of its kind. An alliance of 14 organizations, collectively representing the entire U.S. meetings industry, came together to fund the historic study quantifying the economic significance of the meetings sector for 2009.
Available in Full at CIC site: http://www.conventionindustry.org/ResearchInfo/EconomicSignificanceStudy.aspx
Meeting & Event IndustryUpdate on Study: Meetings contribute more to the GDP than just travel.
Update CIC site: http://www.conventionindustry.org/ResearchInfo/EconomicSignificanceStudy/ESSExecSummary.aspx
INDUSTRY COMPARISON Compared to 2009, the meeting industry’s contribution to GDP increased almost 9% in 2012, providing more than $115 billion to fuel the US economy.
PROFILE OF MEETINGS VOLUME More meetings held--attended by more people. 10% jump in the number of participants from 2009 to 2012.
Meeting & Event IndustryIndustry Direct Contribution to the US Economy:
1.8-1.83M meetings, trade shows, conventions, congresses, incentive events and other meetings take place in the US with 205-225M attendees, corporate and business meetings 55% or 1.3M resulting in:
ESS DIRECT IMPACTS
2009 2012 % increaseMeeting Participants (millions) 204.72 224.94 10.00%
Direct Spending (billions) 263.44 280.40 6.44%Meetings Contribution to GDP (billions) 106.09 115.61 8.97%
Federal, State & Local Taxes (billions) 25.61 28.06 9.59%Participant Spending (billions) 144.76 164.15 11.81%
Employment (millions) 1.65 1.78 8.30%
2012 increases over 2009
Meeting & Event IndustryAttendee Direct Contribution to the US EconomyBreakdown:Delegates, exhibitors and other attendees spend $145-150M on attendance-related items. The program/logistics are 80% of the spend, time spent on plan/strategy should be the same.
Commodities Direct Spending (in millions)
Percent
Travel & Tourism Commodities includes Food & BeverageSubtotal $130,186 46%
Meetings & Other Commodities
Subtotal $150,216 54%
Total Direct Spending $280,402 100%
Clarify the REAL CriteriaForget The To Do List – Ask Why?Become a Strategic PartnerKnow the difference:ROI (Return on Investment) & ROO (Return on Objective)
Challenge partners to think about the participant first.
What are the three things we want them to remember?
How can we achieve and measure those objectives?
The ChallengeWho’s attending
What do we want them to learnWhy do we think this is important
How are we going to reach our Goal
1. Determining the Purpose of the Meeting – Know Your Customers
Know Client & StakeholderWhat’s there business?
Analyze Needs, Type & Interest of Potential Participants
Enhancing Your Meeting or Event
Enhancing Your Meeting or Event
2. Identifying Relationship Compare Meeting Content to
Organization Strategy Compare Logistics to Organization
Message & Reputation Ask Why People Will/Should Attend
Enhancing Your Meeting or Event
3. Identifying Stakeholder Needs – What are they and how to
meet them? Expectations – Research and
Advise Outcomes – What’s the end goal
and how to measure success?
Enhancing Your Meeting or Event
4. How are we going to measure ROI (Return on Investment)
Training/Sales Meeting to increase productivity ROO (Return on Objective)
Clearly Communicated: Logistics - any distractions from the message?
Understanding: Participants - clear understanding of content or message?
How to Achieve the Goal
ABCD:(Ideal for Training/Sales Programs)
Audience (Learner) Behavior (Capability) Condition (Tools/Training) Degree (Measure Performance)
SMART:(Quick & Easy Assessment)
Specific (Clear) Measurable (Obtainable) Achievable (Realistic) Realistic (Resources) Timely (Time Limit)
Things to consider:
The ChallengeUnderstand the/your value
Chart the/your course
How to be Successful?
First you need to TURN… Tell a Better Story... Understand the Business Value... Relationships are Vital... Now Act!
Tell a Better Storyac·tion [ ákshən ] Doing something toward a goal: the process of doing something in order to achieve a purpose
Exercise – Where Do We Add Value?
As a Group Collaborate to improve a process
Understand Your Valueval·ue [ vállyoo ] The worth, importance, or usefulness of something to somebody
Discover the Real Need by asking Powerful & Strategic Questions
Add Incredible Value Don’t Deliver Incredible Value Add Little or No Value
Relationships are Vital[Different types of people] all mixed up like vegetables in soup
-Flannery O’Connor
Did we find THEMES?
How do we continue to grow? How can we work around limitations? Are there opportunities to change?
Now Act!act [ akt ]Doing something: state of real existence rather than possibility
How - Provide action steps
How are we going to get there?
What Tools are Available?Industry Resources
Education, Resources and Certifications:
Meeting & Events:MPI (Meeting Professionals International)CIC (Convention Industry Council)PCMA (Professional Convention Management Association)Certification: CMP (Certified Meeting Planner)
Project Management:PMI (Project Management Institute)Certification: CAPM (Certified Associate in Project management)
Planning ResourcesMeeting and Event Planning Convention Industry Council Manual 8th Edition CIC International Manual 1st Edition (2nd Edition soon) Seating Matters: State of the Art Seating Arrangements Boring Meetings SUCK
Great Reads!
Tell to WinPeter Guber
The Go-GiverBurg & Mann
Strengths Finder 2.0Tom Rath
What Did we Learn?
The Meeting and Events Industry How to Add Value Take Action Tools to Help Questions
Any Questions?
