how to address the needs of tech resistant agents
TRANSCRIPT
let’s talk… Benefits of having tech-resistant or tech-challenged agents at your brokerage How to work effectively with tech-challenged agents Methods of organizing your brokerage to encompass all work styles Technology and tools that foster the success of all agents
92% of homebuyers use the Internet during their home search.
Source: NAR 2013 Member Profile
RECORD TRAFFIC.
Job automation threatens U.S. Workforce
Source: Bloomberg News
By 2018, digital media advertising spending will surpass all other advertising methods combined.
Source: eMarketer
age 31
Source: NAR 2014 Member Profile
Source: NAR 2014 Member Profile
“If we cannot now end our differences, at least we can help make the world safe for diversity.”
—John F. Kennedy
5 ways brokerages can embrace tech-challenged agents
EVALUATION
DISC Assessments Production Reports References
1
TRAINING 2
Give a man a fish you feed him for a day. Teach him how to fish and you feed him for a lifetime.
—Lao Tzu
Do you offer training?
STRUCTURE
3
SUPPORT
4
Sales Manager Transaction Coordinator Receptionist Trainer / Coach Tech Support Virtual Assistants
TECHNOLOGY
5
& TOOLS OFFICE
Selection and implementation can be challenging.
DECIDE on a good transaction management platform.
OFFER customer relationship management platforms (CRMs).
Have a PLAN for document sharing.
ENCOURAGE the use of electronic signatures.
Do not
Your Hair Out!
Tear
5 building blocks
of your brokerage
“If we cannot now end our differences, at least we can help make the world safe for diversity.”
—John F. Kennedy
here’s where to find me… Melissa Zavala, CAL BRE# 01324959 Email: [email protected] Twitter: @melissazavala Facebook: facebook.com/mzavala Read my articles on The American Genius, Realuoso, and Trulia My Companies: Broadpoint Properties Short Sale Expeditor® Transaction 911 Please check out my books on Amazon.com