how to analyze landing pages in one hour using google ...€¦ · one hour using google analytics...
TRANSCRIPT
How to Analyze Landing Pages in One Hour Using Google Analytics
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1. Conduct Research
2. Form/Validate
Hypotheses
3. Create
Treatment
4. Conduct
Experiment
5. Analyze
Experiment Data
6. Conduct
Follow-Up Experiment
1. Conduct Research
2. Form/Validate
Hypotheses
3. Create
Treatment
4. Conduct
Experiment
5. Analyze
Experiment Data
6. Conduct
Follow-Up Experiment
1. Conduct Research
2. Form/Validate
Hypotheses
3. Create
Treatment
4. Conduct
Experiment
5. Analyze
Experiment Data
6. Conduct
Follow-Up Experiment
Qualitative research Quantitive research Vs
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Qualitative research Quantitive research Vs
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Quantitive research
“What?” and “where?”
Users are leaving the LP without
filling out the form
Qualitative research Quantitive research Vs
@conversionxl @contentverve
Quantitive research
“What?” and “where?”
Users are leaving the LP without
filling out the form
Qualitative research
“WHY?”
Users distrust your landing page
because it Doesn’t look legit
Qualitative research Quantitive research Vs
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Quantitive research
“What?” and “where?”
Users are leaving the LP without
filling out the form
1. Walkthrough - empathy & understanding
2. Quantitive research - what? & where?
3. Qualitative research - Why?
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Rough research process outline
Looking for landing pages
to optimizeVs
Looking for insight on a specific
landing page
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Looking for landing pages
to optimizeVs
Looking for insight on a specific
landing page
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Aagaard’s CUSTOM LPO REPORT
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https://tinyurl.com/yacx8lc4
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Time spend = 10 minutes
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Overall Landing page performance
Overall Device performance
Overall browser performance
Traffic, conversion rate, transactions, bounce rate
Source, Second page, Exit page, Gender, Age
Potential bugs
Time spend = 10 minutes
Insight gained:
Looking for landing pages
to optimizeVs
Looking for insight on a specific
landing page
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Audience
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Acquisition
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Behaviour
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@conversionxl @contentverve
Time spend = 1 hour (tops)
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Overall Landing page performance
Overall Device performance
Overall browser performance
Traffic, conversion rate, transactions, bounce rate
Source, Second page, Exit page, Gender, Age
Potential bugs
1. Walkthrough - empathy & understanding
2. Quantitive research - what? & where?
3. Qualitative research - Why?
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Aagaard’s CUSTOM LPO REPORT
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https://tinyurl.com/yacx8lc4
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https://bit.ly/2JjGld7
LPO Course - 8 lessons - 4 weeks - starting June 5thhttps://conversionxl.com/institute/
