how to apply google’s website quality guidelines to wordpress
TRANSCRIPT
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BUILD A BETTER WEBHow to Apply Google’s Website Quality Guides to WordPress
web3.com.au
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THE STORYOf the Google Search
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1997Google Search is born
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1997-2007The Wild Wild West of Search
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MARKETERSRUIN EVERYTHING
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Source: http://www.elite-strategies.com/illustrated-history-blackhat-seo/
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Source: http://www.elite-strategies.com/illustrated-history-blackhat-seo/
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Source: http://www.elite-strategies.com/illustrated-history-blackhat-seo/
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Source: http://www.elite-strategies.com/illustrated-history-blackhat-seo/
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Source: http://www.elite-strategies.com/illustrated-history-blackhat-seo/
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2010-2014The beginning of the end for blackhat SEO
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2010 2011 2012 2013
Caffeine Panda Penguin Hummingbird
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2010 2011 2012 2013
Caffeine Panda Penguin Hummingbird
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LINKS
CONTENT
IMAGES
NAVPAGES
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CONTENTIs still king
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● Create content that is unique
● Create content that is relevant to your audience
● Create content that solves your audience’s problems
DO’S● Copy content from other sites
● Create duplicates of pages from your own website
● Use auto-generated content
● Create content for the sole purpose of improving rankings
● Create doorway pages
DONT’S
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IMAGES10 billion images indexed
In Google as of 2010
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● Use clear, professional and non-blurry original photos
● Write descriptive and useful image alt descriptions
● Include descriptive captions and text along with your images
● Include an image sitemap
DO’S● Fill your image file names with
keyword spam
● Make important website text as images
● Not specify image width and height dimensions
● Use images out of context with the website page
DONT’S
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LINKSThe building blocks
of the internet
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● Make all links easy to see & read
● Place all website links on a high contrasting background
● Make sure your text links look like links
DO’S● Use white links on a white, or lightly
coloured background
● Hide links underneath an image or
beyond visible edges of the browser
● Setting the font size to 0, or to a size
that is too small to read
● Disguising links by only linking one
character in the text description,
such as a hyphen, comma or full stop.
DONT’S
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PAGES30 trillion pages indexed
in Google as of 2014
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● Have a professional & high quality design that is accessible
● Make sure all pages are responsive & mobile-friendly
● Use HTTPS
● Submit your website page sitemap to Search Console
DO’S● Having pages targeted at
specific regions or cities designed to improve rankings
● Use Flash
● Redirect users to a mobile only domain with a mobile only page
● Use images/media that is not cropped to size or compressed
DONT’S
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NAVIGATIONWithout it you don’t
have a website!
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● Make it obvious to your users how to navigate your website
● Give your page links text titles that are contextually correct
● Place navigation links to important parts of your website such as the top of your pages
DO’S● Give your navigation labels
obscure or unclear names
● Make your navigation buttons as images, instead of text links
● Use numbers and IDs in place of giving your URLs text names
DONT’S
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LET’S CONTINUE THE CONVERSATIONhttps://web3.com.au/blog